Jennifer Dorian Named General Manager of Turner Classic Movies
Thursday, January 22, 2015
January 22, 2015
Jennifer Dorian Named General Manager of Turner Classic Movies (TCM)
Genevieve McGillicuddy Promoted to Vice President of Brand Activation and Partnerships at TCM
Turner Broadcasting has named Jennifer Dorian general manager of Turner Classic Movies (TCM), it was announced today by Coleman Breland, President of Turner Network Sales (TNS), to whom she will report. Additionally, Genevieve McGillicuddy has been promoted to vice president of brand activation and partnerships for TCM, up from senior director, reporting into Dorian. Both are based in Atlanta.
In her new role, Dorian, who most recently served as chief strategy officer for Turner Entertainment Networks, is charged with growing and developing the TCM brand by implementing strategic, innovative and revenue-generating business initiatives that secure the network as a preeminent lifestyle brand. Dorian’s oversight includes implementation of dynamic and immersive brand extensions such as TCM Classic Film Festival and the TCM Classic Cruise, growing cross-platform digital opportunities, spearheading revenue-generating initiatives through licensing partnerships and e-commerce, and enhancing TCM's value to its affiliate partners as well as cultivating its passionate fan base.
"Jennifer is an incredibly smart and strategic executive as well as a standout leader with a proven track record of innovation,” said Breland. "She’s incredibly creative, has a keen business sense and is a master strategist; I have complete confidence she will perfectly position the TCM brand and implement successful, out-of-the-box ideas as we move the business forward into the future of the TV industry.”
In her elevated role, McGillicuddy is responsible for leading the development and implementation of all brand activation initiatives including sponsorships, licensing, and merchandising, as well as brand and retail partnerships, in order to generate awareness, audience reach and revenue opportunities for TCM. She also serves as managing director of the TCM Classic Film Festival.
"Genevieve has been vital to the growth of TCM and her branding expertise, knowledge of the industry, and innovative thinking make her one of the best in the business,” said Dorian.” “I’m thrilled to have her lead our team as we look to expand and grow the TCM brand moving forward.”
Hi-res headshots available in the Turner pressroom at the following link:
About Turner Classic Movies
Turner Classic Movies (TCM) is a two-time Peabody Award-winning network that presents great films, uncut and commercial-free, from the largest film libraries in the world. TCM, which is available in more than 85 million homes, features the insights of hosts Robert Osborne and Ben Mankiewicz, plus interviews with a wide range of special guests. Currently in its 21st year as a leading authority in classic film, TCM offers critically acclaimed original documentaries and specials; film series like The Essentials, hosted by Robert Osborne and Drew Barrymore, and Friday Night Spotlight; and annual programming events like 31 Days of Oscar® in February, Summer Under the Stars in August and TCM Essentials Jr. during the summer. TCM also connects with movie fans through such events as the annual TCM Classic Film Festival in Hollywood and the TCM Classic Cruise, as well as through the TCM Classic Film Tour in New York City and Los Angeles. In addition, TCM produces a wide range of media about classic film, including books and DVDs, and hosts a wealth of material online at tcm.com and through the Watch TCM mobile app.
TCM is part of Turner Broadcasting System, Inc., a Time Warner company. Turner Broadcasting creates and programs branded news; entertainment; animation and young adult; and sports media environments on television and other platforms for consumers around the world.
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