Jon Diament is the executive vice president for Turner Sports Ad Sales. In this capacity, he provides leadership and strategy for all aspects of the division including ad sales, sponsorships and promotional efforts for Turner Sports’ featured properties, which includes the NCAA, MLB, NBA, PGA and Bleacher Report. Diament also oversees strategic custom brand integrations that expand beyond the Turner Sports brands to powerful sister Turner brands and parent company Time Warner divisions. Based in New York, Diament reports to Lenny Daniels, executive vice president and chief operating officer for Turner Sports.
Diament has been instrumental in growing the Turner Sports business year-over-year by building new advertiser and category relationships, while enhancing existing client plans through fully-integrated partnerships. The team has achieved significant growth across the NBA brands, notably introducing dozens of new advertisers to NBA TV. During the first few years of the partnership with the NCAA and CBS, the sales team experienced unprecedented revenue growth for both the linear and digital properties supporting NCAA March Madness. Under his oversight, the sales team has introduced several new partners to the NCAA Corporate Champion and Partnership program.
Previously, Diament was senior vice president and general sales manager of CNN Ad Sales and Marketing. He was responsible for managing the national sales efforts for the CNN portfolio of news networks and businesses, including CNN/U.S., CNN Headline News and CNN Airport Network, as well as CNN's Strategic Integration Group which developed and implemented creative opportunities for clients by identifying the best strategic intersection between CNN content and a client's brand.
Diament joined CNN in 1990 as a sales planner and was promoted to account executive in 1992. In 1997, he was made sales manager, and a year later was named vice president. Diament was upped to senior vice president responsible for all New York offices in 2000, and again promoted in 2004 to his previous role of senior vice president and general manager overseeing all national sales offices. Prior to joining CNN, Diament was an account executive for the Bloom agency in New York. He began his career as a media planner in 1986 for Saatchi and Saatchi in New York.
In 2009, Broadcasting & Cable named Diament to their “Next Wave of Leaders” annual list honoring the hottest up and comers across the television industry. Diament graduated from Syracuse University in 1986 with a bachelor of science degree in communications. He resides in New York City with his wife, son and daughter.
Turner Sports, a division of Turner, is an industry leader in the delivery of premium sports content across all multimedia screens. Turner Sports’ television coverage includes the NBA, Major League Baseball, NCAA Division I Men’s Basketball Championship, ELEAGUE and professional golf, along with the UEFA Champions League and UEFA Europa League beginning in Summer 2018. The company also manages some of the most popular sports destinations across digital and social platforms including Bleacher Report and its top-rated app, NCAA.com and the critically-acclaimed NCAA March Madness Live suite of products, PGA.com and the Sports Emmy Award-winning PGA Championship LIVE, as well as an accompanying collection of mobile sites and connected device apps. Turner Sports and the NBA jointly manage NBA Digital, a robust collection of offerings including NBA TV, NBA.com, NBA LEAGUE PASS, the NBA App and NBAGLEAGUE.com.
Turner Ad Sales monetizes the company's portfolio of leading entertainment, kids, news and sports properties through advertising and brand activations. Attracting a wide-scale audience of diverse consumers, the collection includes leading media brands CNN, HLN, Great Big Story, TBS, TNT, truTV, Cartoon Network, Boomerang, Adult Swim, Bleacher Report and Turner Sports' high-profile coverage of the NBA, MLB, NCAA, PGA and the newly-formed ELEAGUE. In addition, the company has digital sales partnerships with the NBA, NCAA and PGA.
Turner, a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.