JONATHAN & ALISTAIR BROWNLEE CALL ON CHILDREN TO BE A BUDDY NOT A BULLY
Monday, November 14, 2016
• Cartoon Network launches national anti-bullying initiative in partnership with Childline
• Bullying the main reason for Childline counselling for 11 and unders over the past 10 years
LONDON, UK, 14th November 2016: British triathlete brothers, Jonathan and Alistair Brownlee have partnered with Cartoon Network UK to support the latest phase of its anti-bullying campaign, CN BUDDY NETWORK. Launching today in line with National Anti-Bullying Week, the initiative encourages kids and young people to “Be a Buddy, Not a Bully” and aims to raise awareness and empower young people to take positive action against bullying.
Cartoon Network is collaborating with Childline, the NSPCC’s leading UK helpline for children and young people to provide immediate advice and support for those in need. Bullying remains a major concern for children, over the last decade bullying has been cited as the main reason for Childline counselling in children aged 11 and under - with 24% of all Childline counselling sessions in 2015/16 about the issue.
Jonathan and Alistair Brownlee appear in an on-air campaign on Cartoon Network premiering today (14th November), which also features an original series of animated shorts voiced by children who, in their own words, articulate positive messages around friendship, school and appreciating differences. Kids affected by bullying – whether directly or indirectly – can immediately access professional advice, relevant tips and support tools online at Cartoonnetwork.co.uk/beabuddy.
Jonathan Brownlee, says: “We’re really excited to be working with Cartoon Network and ChildLine on this year’s CN Buddy Network anti-bullying campaign. Everybody at some point in their life experiences the effects of bullying, so if it is happening to you right now, just know that you’re not alone. I was lucky growing up to have an older brother at school who always had my back and helped me get through tough times whenever I was being picked on.”
Alistair Brownlee, says: “You don’t have to be a superhero to stop bullying, you just need to look out for each other and take action when you see someone in trouble. We believe that bullying at its core is an issue of self-confidence, so we would encourage kids to get out there and take up an activity they absolutely love to help build their self-esteem. Sports gave Jonny and I the confidence to stand up to bullying and not let them get us down. If you’re being bullied, please remember that it’s not your fault, tell a teacher, friend or family member and we promise, things will get better.”
Dame Esther Rantzen, President of Childline said: “Bullying, whether it occurs online or in person, can have a devastating impact on young people. It can affect their confidence, their work, leave them feeling isolated and friendless, and even make them feel life is not worth living. That’s why Childline is delighted to be partnering with Cartoon Network and Jonathan and Alistair Brownlee, two fantastic role models for children to support their anti-bullying campaign, CN BUDDY NETWORK.
“Raising awareness of bullying is incredibly important as it is crucial that we help children and young people reach out for support so they do not suffer in silence. If they are finding it hard to open up to their parents or teachers they can always contact Childline our free and confidential helpline whenever they need us. They can call us on 0800 1111, or email or live chat with us on www.childline.org.uk.”
Ian McDonough, SVP and MD, Turner Northern Europe commented: “As the Childline reports show, bullying is a very real and, sadly, growing issue for children and young people today. Our Cartoon Network audience fall within the prime age group experiencing bullying and it is hugely important for us to address this in a way that is positive, supportive and relevant. This year’s series of bespoke “Be a Buddy” animations make use of real thoughts and commentary from kids, which we hope will be really powerful and engaging for their peers.”
Kids can visit Cartoonnetwork.co.uk/beabuddy for more information, resources, professional advice and tips and visit Cartoon Network UK’s YouTube channel to watch the original animated shorts and video messages from Jonathan & Alistair Brownlee, Tom Daley, Tinie Tempah and Childline ambassador and volunteer counsellor, Anna Williamson.
# # #
Notes to editors:
*All stats from Childline analysis October 2016
About Cartoon Network EMEA
Turner’s Cartoon Network is a universally appealing boy focused, girl inclusive channel driven by its exciting slate of surprising comedy and adventure. The programming line-up explores the relatable themes of humour, friendship, imagination, action and adventure. Cartoon Network targets boys and girls aged 6-12 and aims to champion kids being themselves through its rich mix of entertaining and globally successful content. The programming slate includes leading comedy animations The Amazing World of Gumball, Adventure Time, Regular Show, Clarence, Steven Universe and Uncle Grandpa and action-adventure shows, The Powerpuff Girls, Ben 10 and Teen Titans Go!
Since launching as a pan-European channel in 1993, Cartoon Network now has localised services throughout Europe, the Middle East and Africa where it is available in 18 languages in more than 131 million homes across over 70 countries. Cartoon Network can also be experienced through its award-winning website, as well as via games, video on demand, mobile and an array of licensing and merchandising. Cartoon Network is a brand owned by Turner, a Time Warner company.
About the NSPCC
The NSPCC is the leading children’s charity fighting to end child abuse in the UK and Channel Islands. Using voluntary donations, which make up more than 90 per cent of our funding, we help children who’ve been abused to rebuild their lives, we protect children at risk, and we find the best ways of preventing child abuse from ever happening. So when a child needs a helping hand, we’ll be there. When parents are finding it tough, we’ll help. When laws need to change, or governments need to do more, we won’t give up until things improve.
Our Childline service provides a safe, confidential place for children with no one else to turn to, whatever their worry, whenever they need help. Children can contact Childline 24 hours a day, 365 days a year on 0800 1111 or by visiting www.childline.org.uk
Our free helpline provides adults with a place they can get advice and support, share their concerns about a child or get general information about child protection. Adults can contact the helpline 24 hours a day, 365 days a year on 0808 800 5000, by texting 88858 or visiting www.nspcc.org.uk