KONICA MINOLTA SPONSORS CNN HEROES IN GLOBAL DEAL
Thursday, September 18, 2014
Sponsorship covers weekly on-air segment, online content and special tribute shows
CNN International today announced Konica Minolta as the global partner of its long-running initiative ‘CNN Heroes’ for the second year running.
Beginning October 1, 2014, Konica Minolta will sponsor a weekly ‘CNN Heroes’ segment on CNN International, CNN/US, HLN and CNN Airport Network. In addition, the sponsorship includes a special tribute show and two documentaries which will also air on the networks, with online content at www.CNNHeroes.com for both International and U.S. audiences.
Now in its eighth year, ‘CNN Heroes’ is a multi-platform campaign that shines the spotlight on individuals who go to extraordinary lengths to serve others. All of the ‘heroes’ are nominated by viewers through an online submission process. Since its inception, ‘CNN Heroes’ has received over 50,000 submissions from more than 100 countries and profiled over 200 heroes. This year's campaign culminates in a salute to the top 10 CNN Heroes of 2014 with "CNN Heroes: An All-Star Tribute" scheduled to air Monday, December 8 (Asia time) on the global networks of CNN.
“We are delighted to again have Konica Minolta support one of our most compelling initiatives,” said William Hsu, Vice President, News Advertising Sales, CNN International Asia Pacific. “‘CNN Heroes’ highlights the many selfless efforts made by some exceptional individuals that would otherwise go unnoticed. ‘CNN Heroes’ not only educates and entertains, but also inspires. Our worldwide audience is curious and influential, and CNN is the perfect platform to connect and engage with these extraordinary heroes.”
Starting October 3, viewers in Asia will see the ‘CNN Heroes’ weekly segment, which profiles individual heroes, every Friday during News Stream and every Saturday during International Desk:
Asia (Hong Kong Time) News Stream 20:00-21:00 / International Desk 1:00-2:00*
South Asia (New Delhi Time) International Desk 22:30-23:30 / News Stream 17:30-18:30
Latin America (Buenos Aires Time) News Stream 9:00-10:00 / International Desk 14:00-15:00
North America (Eastern Time) News Stream 8:00-9:00 / International Desk 13:00-14:00
Europe (Berlin Time) International Desk 19:00-20:00 / News Stream 14:00-15:00
*marked program will air on the following day (Saturday).
For more information about CNN Heroes, visit: www.CNNHeroes.com
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About CNN International
CNN’s portfolio of news and information services is available in five different languages across all major TV, internet and mobile platforms reaching more than 380 million households around the globe, including over 53 million across the Asia Pacific region. CNN International, awarded “News Channel of the Year” by the Royal Television Society in 2013 and 2014, is the number one international TV news channel according to all major media surveys across Europe, the Middle East and Africa, the Asia Pacific region and Latin America. The CNN digital network is consistently one of the top news and current affairs destination on the web. CNN has 42 editorial offices and more than 1,100 affiliates worldwide through CNN Newsource. CNN International is part of Turner Broadcasting System, Inc., a Time Warner company. Get the latest social media updates from CNN at: facebook.com/cnninternational @cnnasiapr
About Konica Minolta
The Konica Minolta Group provides office solution business through MFPs (Multi-functional peripherals), commercial and in-house digital printing systems and industrial inkjet business. Focusing around Business Technologies Business, Konica Minolta has 45 offices worldwide and provides business support across around 150 countries. Konica Minolta also offers high quality service solutions globally including TAC film for LCD polarizers, Optics & Sensing Business, and Healthcare Business including diagnostic imaging system.
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