Pressroom

Kwesé TV signs deal with TURNER adding 3 global brands to its line-up

Johannesburg, 24 April: Econet Media has signed a multi-territory broadcast agreement with TURNER which includes some of its most acclaimed kids and news channels. This agreement is significant as it adds some of the world’s most loved broadcast brands to Kwesé TV’s diverse content offering which is premised on delivering premium programming for the whole family. The deal will see the African broadcaster debut news channel CNN International and adds the much-loved Cartoon Network and Boomerang channels to its kids and family oriented programming portfolio starting May 3rd.

President and Group Chief Executive Officer of Econet Media, Joseph Hundah said “We are a relatively new broadcaster with ambitions to become one of Africa’s leading networks. Our objective is to give more viewers in Africa access to the best in international and local content. This agreement with a global leader like TURNER strengthens our proposition and takes us closer to achieving our goal. TURNER’s superior content offering will appeal to our diverse audiences across the continent.”

SVP Southern Europe & Africa of TURNER, Jaime ONDARZA adds “Partnering with Kwesé reflects our commitment to expand our presence and our consumer base across the African continent. With this new step in the development of TURNER in Africa, we bring our content to more fans and audiences, across more screens.”

CNN International is well-respected for its in-depth analysis of global news which keep its viewers up-to-date on events shaping the world.

Commenting on the addition of CNN International Hundah went on to say “Our aim is to be the number one source for the local and global news in Africa. Ensuring that our audiences are kept up-to-date with information that is relevant them in a fast-paced and constantly changing global context is critical to us”

“In addition to its up-to-the minute coverage of global issues, CNN International’s comprehensive coverage of issues affecting the continent makes it a perfect fit for us. In particular, it’s excellent coverage showcased on programmes like African Voices, Inside Africa, Africa View and CNN Marketplace Africa will appeal to our viewers.”

Cartoon Network and Boomerang are home to some of the best-loved characters offering a unique mix of edutainment programming that will delight kids and families across the continent.

Kwesé’s multi-platform offering means that CNN International, Cartoon Network and Boomerang will be available via satellite television and on Kwesé’s mobile app.

Kwesé audiences across the continent will soon be able to enjoy the very best in content from TURNER International wherever they are in Africa.

For information on how to get Kwesé TV visit: www.kwese.com

-ENDS-

About Econet Media
A subsidiary company of the globally networked Econet Group founded by Executive Chairman Strive Masiyiwa, Econet Media is a dynamic content business driving the development of Kwesé, a fresh new television brand. Created for Sub-Saharan African audiences, Kwesé is inspired by the ‘TV everywhere’ revolution. As such, a range of Kwesé products will be made available on satellite and internet based platforms, including video-on-demand and mobile options.

Focussed on providing premium, affordable, exclusive viewing, Kwesé products will offer sports, music, movies, series, kids, lifestyle, faith, news and other programming. Consumers will also benefit from the infrastructural strength of Econet Media sister companies, Liquid Telecom and Econet Wireless. Their expertise and capacity in the areas of mobile and fixed telephony services, broadband, internet, satellite and fibre optic networks will be utilized to establish Kwesé products.  In addition, Econet Media has invested intensively to build its own operational assets.

For more infowww.kwese.com.

Media Contacts
Reatile Tekateka
Head of Public Relations & Communications | Econet Media
(t) +27 11 996 5500
Email: reatile@econetmedia.com 

About TURNER International
TURNER International operates versions of core TURNER brands including CNN, TNT, Cartoon Network, Boomerang and TCM, as well as country- and region-specific networks and businesses in Latin America, Europe, the Middle East and Africa (EMEA) and Asia Pacific. It teams with Warner Bros. and HBO to leverage Time Warner’s global reach. Through its local companies, TURNER operates more than 175 channels and services, showcasing 40 brands in 33 languages in over 200 countries including 61 channels in 14 languages in 42 countries throughout the Asia Pacific region; 69 channels in 19 languages in 125 countries in Europe, Middle East and Africa; and 57 channels in three languages in 44 countries in Latin America. TURNER International’s entertainment, news and sports services are Adult Swim, Bleacher Report, Boing, Boomerang, Cartoonito, Cartoon Network, Chilevisión, CNN Chile, CNN en Español, CNN International, CNNj, Eleague, Esporte Interativo, EI Maxx, EI Maxx 2, Glitz*, HBO, HBO HD, HLN, HTV, I.Sat, Mondo TV, MuchMusic, Oh!K, Pogo, Space, Tabi Channel, tbs, TNT, TNT Comedy, TNT Film, TNT Serie, TNT Series, Toonami, Tooncast, TruTV, TCM, TCM Cinema, Warner TV and WB.
TURNER International is a Time Warner company.

Media Contacts
Aude Bousseau
Marketing, Communications & Digital Manager | TURNER Africa
(t) +33 1 72 25 18 89
Email: aude.bousseau@turner.com

Adrien Fallu
Marketing, Communications & Digital Director | TURNER Africa & French speaking territories
(t) +33 1 72 25 18 20
Email: adrien.fallu@turner.com