Mari Ghuneim to lead truTV's digital team
Tuesday, September 30, 2014
Mari Ghuneim Joins truTV as Vice President of Digital Strategy & Development
Daniel Manu Named Senior Director of Digital Programming
Mari Ghuneim has joined truTV as vice president of digital strategy and development. In this role, she is responsible for guiding and executing truTV's digital strategy, working closely with the network's marketing team and other departments to create, support and extend truTV experiences across a wide variety of platforms. Ghuneim is based in New York and reports to Puja Vohra, senior vice president of marketing and digital for truTV.
truTV has also hired Daniel Manu, who reports to Ghuneim as senior director of digital programming. Manu is responsible for developing creative content in support of truTV marketing and brand initiatives across truTV platforms.
Ghuneim and Manu come to truTV as the network undergoes an extensive brand refresh. Starting this October, the network is going to be the place for fun, with a slate of new original series that are innovative, surprising and irresistibly shareable. In conjunction with its new programming focus, truTV is refreshing its brand image with a multi-tiered campaign touting truTV as Way More Fun.
"Digital strategy is a key component of truTV's brand refresh, so we're very excited to have Mari and Dan joining our team at this pivotal time," said Vohra. "Mari is an exceptional leader and innovator with a proven track record in digital strategy, brand development, marketing and operations for some of the top brands in cable. And Dan brings a wealth of experience in digital content creation and editing, as well as social outreach and operations. We look forward to benefiting from their experience and knowledge as we bring the fun to the digital universe."
Mari Ghuneim comes to truTV after serving as a digital media and brand-marketing consultant for television networks and digital entertainment companies. Prior to that, she was vice president of digital media for Bravo, where she oversaw a period of tremendous market growth for Bravotv.com and TelevisionWithoutPity.com. Ghuneim joined Bravo after serving as executive director for AOL in the lifestyle and entertainment areas.
Ghuneim has won numerous awards during her career. She was named one of the top women in cable technology by Cablefax, and was selected as a NAMIC Luminary. Her work has received an Emmy, several Interactive Media Primetime Emmy nominations and a Media Vanguard Award from Ad Age.
“It is a rare opportunity to join a network at a time of so much transformation," said Ghuneim. "I am excited to work with the talented team at truTV and, having spent my formidable years in the Midwest, am thrilled that there is finally going to be a reality series based in Missouri. The world has been waiting for Branson Famous."
Daniel Manu joins truTV after serving as editorial director for TelevisionWithoutPity.com, where he oversaw editorial operations, brand management, social media, custom content and games for the award-winning digital property from 2007 to 2014. For the two years prior to that, he was director of content for TV Guide Online, managing the creation and production of all daily editorial content for TVGuide.com. Manu's work for the two companies earned numerous accolades, including an Interactive Media Award, an Ad Age Media Vanguard Award, a Bloggie Award and an OMMA Award.
"As a lifelong TV fan, I consider it an amazing privilege to be part of truTV at this pivotal stage in its history. And as a first-time dad who still loves toys and comics, I'll be watching How to Be a Grown Up with particular interest," said Manu.
truTV takes viewers on a fun ride that surprises and entertains. The network delivers a dynamic mix of action, comedy and competition, featuring engaging characters and compelling new worlds that pull you in and leave you wanting more. Currently seen in 92 million U.S. households, truTV features such popular original series as Impractical Jokers, The Carbonaro Effect, Hardcore Pawn and South Beach Tow, as well as the upcoming series Friends of the People, How to Be a Grown-Up, Fake Off, Hair Jacked, Jokers Wild, Breaking Greenville, Branson Famous, Kart Life, Hack My Life and Barmageddon. In addition, truTV is a partner in airing the NCAA Division I Men's Basketball Championship.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news; entertainment; animation and young adult; and sports media environments on television and other platforms for consumers around the world.
Connect with truTV
YouTube Channel: youtube.com/truTVnetwork
Twitter: @truTV | @truTVPR
TV Everywhere: truTV.com/Watch
truTV apps available on iOS and Android platforms.