MARK EYERS UPPED TO SENIOR VICE PRESIDENT AT TURNER INTERNATIONAL ASIA PACIFIC
Thursday, January 7, 2016
Mandate to lead hyper growth for Turner Kids brands in Asia Pacific
HONG KONG (January 7, 2016) – Turner International Asia Pacific Limited today announced the promotion of Mark Eyers to Senior Vice President. As Chief Content Officer, Eyers oversees every aspect of Turner’s Kids content business and portfolio of leading Kids brands across Asia Pacific including Cartoon Network – the No.1* international Kids Pay TV channel in the region – Boomerang, Toonami and POGO.
Based in Hong Kong, Eyers will focus on strengthening the planning process for these brands, identifying and developing fresh animation talent on local, regional and international level as well as opportunities to further develop and distribute hit properties and content franchises across the company’s multiple platforms – TV, web and mobile. He is also accountable for spearheading new channel development across the region.
Ricky Ow, President of Turner International Asia Pacific said, “Under Mark’s leadership, Turner’s Kids brands has not only dominated the genre but also expanded tremendously across the region. He has spearheaded the growth of our Kids brands across multi-platform while also leading numerous international original animation productions, including the award-winning Monster Beach and recent series Exchange Student Zero. His promotion is a timely acknowledgement of his contribution to the importance of the Kids brands to Turner’s business in this region and the confidence we have in him to further build upon it.”
Eyers first joined Turner International Asia Pacific’s creative services team in 2004 and was previously Vice President of Kids Content. In this capacity, he was responsible for the implementation of a unified programming vision across all Turner brands by integrating the original production and development unit within the programming division.
*In measured markets including Australia, Malaysia, Philippines, Singapore, Taiwan, Thailand, India, Pakistan, S. Korea, Japan. Period: November 2015 (except Japan). All Time. Monthly Reach among kids in CS homes. Target: kids 5-12 (AU), kids 4-14 (MY, TW, TH, KR, SG, IN, PK), kids 2-12 (PH), kids 4-12 (JP). Reach refers to viewing for at least 1 minute. Data source: Nielsen (MY, TW, TH, KR), OzTAM National STV (AU), Kantar Media (PH national, SG), BARC urban & rural (IN), MediaLogic (PK), Video Research October 2015 (JP).
About Turner International Asia Pacific
Turner creates and distributes award-winning brands throughout Asia Pacific. In the region, Turner runs 59 channels in 13 languages in 38 countries, including CNN International, CNNj, CNN, HLN, Cartoon Network, Adult Swim, Boomerang, POGO, Toonami, World Heritage Channel, Warner TV, Oh!K, TCM Turner Classic Movies, truTV, WB, MondoTV, TABI Channel and HBO in South Asia. Turner also manages distribution for HBO Defined and HBO Hits in India. Turner Broadcasting System Asia Pacific, Inc. is a wholly-owned subsidiary of Turner Broadcasting System, Inc., a Time Warner company.
For more information, please contact:
Vice President – Corporate Communications and Marketing
Tel: + 852 3128-3536
Director of Communications
Tel: +852 3128-3720