Michael Strober is executive vice president of client strategy and ad innovation for Turner and co-head of Turner Ignite. Within his role, Strober is charged with both capturing client insights to better power advertiser decisions and outcomes, and developing next generation ad capabilities, notably around audience targeting and advanced TV solutions. He is based in New York and reports to Donna Speciale, president of Turner Ad Sales.
In January 2016, Strober came together with Turner’s head of content partnerships Dan Riess to launch Turner Ignite, the company’s insights-driven content and data solutions unit designed to power the next generation of advertising capabilities. While the formation of the group enabled data and content to more closely align, Strober and his team have been hard at work for years in bettering Turner’s capabilities with spaces like audience targeting. The company’s capabilities AudienceNOW and TargetingNOW have already been executed with dozens of partners and are proving to deliver incredible results featuring stronger KPI delivery for their brands. To further build out opportunities for partners, he and his team are focused on driving interactive, addressable and OTT advertising solutions, to complement the overall capabilities portfolio.
Bringing an entrepreneurial spirit to his role every day, Strober has played a critical role within various Turner management positions throughout his career. Prior to being promoted to his current position in 2015, he was senior vice president of client insights and innovation for Turner Ad Sales, where he partnered with Turner’s ad innovations team to explore opportunities in spaces like ACR technology and contextual advertising. While he spent a majorirty of his earlier career at Turner, he left the company in 2000 to start his own company, Capture, an interactive advertising service. He returned to Turner in 2005 and has since spent his time within the sales organization hyper-focused on developing out new areas for consumer engagement with brands.
Recognized for his leadership in advancing advertising models and capabilities, Strober was part of the team honored by TV of Tomorrow in 2016 for “Achievement for Advanced Advertising,” and in 2015 by the ANA for “Excellence in Pioneering Analytics Innovation.” The team will return to the ANA this fall where they are once again nominated, this time within the categories of “Analytics Impact” and “Analytics Science.”
Strober is a co-founder and advisor to Shodogg, an advanced data and analytics start-up company specializing in media. He currently sits on FreelWheel’s Council for Premium Video and is a member of the Turner AdLab Advisory Board, an initiative developed in early 2016 to better consumer experiences on all platforms, while strengthening advertising effectiveness for brands. He holds both a bachelor’s degree in economics from the State University of New York at Geneseo and an MBA from Baruch College.
Turner Ad Sales monetizes the company's portfolio of leading entertainment, kids, news and sports properties through award-winning advanced advertising capabilities that power return-on-investment for brands. Attracting a wide-scale audience of diverse fans, the collection includes leading media brands Adult Swim, Boomerang, Cartoon Network, CNN, Great Big Story, HLN, TBS, TNT, truTV, Bleacher Report and Turner Sports' high-profile coverage of the MLB, NBA NCAA, PGA and the newly-formed professional eSports league ELEAGUE. In addition, the company has digital sales partnerships with the NBA, NCAA and PGA.
Turner, a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.