NBA Digital’s Coverage of 2016 NBA Finals Delivers Records Across All Platforms
Tuesday, June 21, 2016
NBA TV’s NBA GameTime Finals Postgame Show Generates Most-Viewed Coverage of All Time
NBA.com & NBA App Net Record 1.4 Billion Video Views During NBA Finals
NBA Digital delivered record-setting numbers for its extensive coverage of the 2016 NBA Finals across all platforms including NBA TV averaging an all-time best 258,000 viewers for its postgame coverage of the seven-game series. Further, Sunday’s Game 7 recap coverage – which followed the Cleveland Cavaliers defeating the Golden State Warriors – averaged 553,000 viewers, delivering the most-viewed NBA GameTime of all-time for the NBA Playoffs. The June 19 telecast peaked with 799,000 viewers from 11:15-30 p.m. ET.
A record 1.4 billion videos were viewed across NBA.com and NBA App, globally, eclipsing the record set during last year’s Finals. Domestically, NBA.com and the NBA App combined to garner a 48% increase in visits, a 36% increase in video views and a 14% increase in uniques over last year’s comparable Finals time period.
Additional highlights include:
NBA TV Delivers Gains Across Total Day & Prime
NBA TV, led by its Finals coverage, delivered a 10% audience increase in primetime viewership and a +9% gain for total day viewership when compared to last year’s coverage.
Network’s Original Programming Up 8% During Finals
During the NBA Finals, NBA TV’s original programming – including Inside Stuff, The Starters, After Dark with Rick Fox, Shaqtin’ A Fool and NBA Finals Film Room – netted an increase of 8% over the same time period last year.
All-Time Record One Billion Social Media Impressions
Content published via NBA TV, NBA on TNT and NBA.com’s Facebook and Twitter accounts generated a record one billion social media million impressions for this year’s NBA Finals, up 68% over last year’s previous high. Turner’s accounts netted more than 69 million video views, up 311% vs. 2015. Additionally, a record 5.2 billion impressions and 800 million video views were generated during The Finals across NBA social platforms.
Facebook Live Coverage Totals 4.7 Million Minutes for Game 7 Coverage
During Sunday’s Game 7 postgame press conferences, there were a total of 4.7 million minutes of consumption for Facebook Live coverage (on demand and live) via both NBA TV and NBA pages.
Source: Nielsen Live + SD (05/31/16-06/19/16); Facebook Insights, Twitter Analytics; Adobe Analytics.
About NBA Digital
NBA Digital is the NBA’s extensive cross-platform portfolio of digital assets jointly managed by the NBA and Turner Sports including NBA TV, NBA.com, the NBA App, NBA LEAGUE PASS, WNBA.com and NBADLEAGUE.com.