Pressroom

NBA Digitals Comprehensive NBA All-Star Coverage to Include Exclusive One-on-One Interview with Kobe Bryant

Bryant Says, “I Should Have Seven,” Championships During Interview Conducted by Ahmad Rashad

Interview Part of NBA TV’s All-Star Monday Primetime Lineup, Feb. 16;

More Than 140 Hours of NBA All-Star Content Across NBA TV, NBA.com and NBA Mobile

The City Game, Hosted by Kenny Smith, to Highlight New York City’s Most Memorable Players and

Rich Basketball Tradition on Wednesday, Feb. 11, at 6 p.m.

NBA Digital, co-managed by Turner Sports and the NBA, will be home to the most expansive coverage of the NBA All-Star 2015 events in New York City with content spanning across a wide array of multimedia platforms.  NBA TV, NBA.com and NBA Mobile will combine to deliver an immersive experience, reaching fans any way they choose to enjoy All-Star content.

Comprehensive coverage of NBA All-Star 2015 – available across multiple devices via NBA TV, NBA.com and NBA Mobile – will feature inside access to practices, interviews with players and coaches, and highlights, news and information from all of the weekend’s signature events.

“NBA All-Star is one of the league’s tent pole events and our goal is to utilize every platform in our portfolio to provide the most compelling experiences for our fans,” said Albert “Scooter” Vertino, general manager of NBA Digital and SVP of programming, Turner Sports. “With extensive coverage of all the events, a deep commentator lineup, full slate of original programming and the breadth of our digital and social content, we’re looking forward to capturing all the festivities from New York.”

NBA Digital’s more than 140 hours of All-Star programming will be highlighted by NBA TV’s exclusive one-on-one interview with Kobe Bryant, a 17-time NBA All-Star, on Monday, Feb. 16, at 9 p.m.  Kobe: The Interview, conducted by Ahmad Rashad, covers a wide variety of topics including his thoughts on how he should have won a total of seven NBA championships – with a pair of missed opportunities against the Boston Celtics and Detroit Pistons – and how he’s transformed his game through the years, his motivation, and reflections on his former teammates and coaches.

Bryant on the goals he set when he started his career: “It was really simple for me, at the time, which is win as many championships as possible. That was it. You know, I watched Michael win six. I watched Magic win five. You know [Bill] Russell…growing up, I understood that to be the standard.”

Bryant on players he’s admired that he’s lined up against: “That is a really long list...I played against the golden greats...Michael [Jordan], [John] Stockton, [Gary] Payton, [Clyde] Drexler...All the way up to this generation of players – LeBron [James], D-Wade [Dwyane Wade] and KD [Kevin Durant] – to now the younger generation…[Stephen] Curry, James Harden, all these players...Klay Thompson, I admire all of them because they all bring something different to the game and they all have their strengths that you can learn from.”

Bryant on whether he’s at the end: “I can’t say it is the end. I thought the Spurs were done 20 years ago. Those guys are still winning. So, to answer the question, I can’t say this is the end of my era because I thought their [era] was done and they’re still there. So I’m hoping I can have the same rebirth.”

The network’s NBA All-Star Monday primetime lineup on Feb. 16 will also feature Countdown to Kobe: The Interview at 8:30 p.m., hosted by Vince Cellini, a 30-minute show looking back at Bryant’s standout career and legacy, featuring interviews from current and former Lakers teammates, along with guests. Bryant’s former teammate and current NBA TV analyst Rick Fox will also join the show live from New York. The night will conclude with a special New York themed edition of NBA TV’s critically acclaimed Open Court at 10 p.m., with a cast of basketball greats talking about the influence of basketball in the city.

The Open Court panel discussion, hosted by Sports Emmy Award winner Ernie Johnson, will feature a collection of TNT and NBA TV analysts including Kenny Smith, Shaquille O’Neal, Grant Hill and Steve Smith, along with former New York Knicks guard John Starks as a guest on the show.

NBA TV original programming will also include All-Star episodes of NBA Inside Stuff presented by Samsung GALAXY, The Starters, NBA GameTime, The Beat presented by The All-New Chrysler 200 and a 30-minute look at basketball and New York City, The City Game, hosted by Kenny Smith. 

NBA TV and NBA.com live streaming daily content highlights for NBA All-Star 2015:

Wednesday, February 12

  • NBA TV’s The City Game, hosted by Kenny Smith, highlights the rich basketball history of New York City’s five boroughs, including interviews with Manhattan’s Kareem Abdul-Jabbar, Brooklyn’s Bernard King and Chris Mullin, the Bronx’s Nate “Tiny” Archibald, Queens’ Smith and a look at Staten Island’s memorable 1983 St. Peter’s championship team. The 30-minute episode, which will also focus on the city’s tradition of talented point guards and celebrated playground basketball, premieres at 6 p.m.

Thursday, February 13

  • NBA TV will televise a “Dunk-A-Thon on Thursday, Feb. 13, from 10 a.m. to 5 p.m. and 7 p.m. to 2:30 a.m. The slate of events will include every Slam Dunk competition, including the first Slam Dunk contest ever held (during the 1976 ABA All-Star Game).
  • NBA TV’s live coverage of the BBVA Compass Rising Stars Challenge Practice from Long Island University in Brooklyn will start at 5 p.m., with the two-hour telecast including All-Star previews and analysis from NBA TV’s Rick Fox and Isiah Thomas. (Live streamed via NBA.com)

Friday, February 14

  • NBA GameTime presented by State Farm will offer comprehensive coverage of NBA All-Star Media Day featuring live interviews with participants from 11 a.m. to 1 p.m. (Live streamed via NBA.com)
  • The network will also provide live coverage of the NBA Fit press conference at 1:30 p.m.
  • NBA TV will air an All-Star edition of The Beat presented by The All-New Chrysler 200 at 5 p.m., with NBA TV’s Vince Cellini, Sekou Smith and David Aldridge.
  • The Starters will be televised from 6-7 p.m. with J.E. Skeets, Tas Melas and team talking hoops and providing their unique take on the league entering NBA All-Star weekend.
  • NBA GameTime presented by State Farm will be live at 11:30 p.m. recapping all the day’s highlights, news and information with host Rick Kamla and analysts Brent Barry and Rick Fox from Barclays Center.
  • NBA.com will live stream BBVA Compass Rising Stars Challenge postgame press conferences following the event.  

Saturday, February 15

  • The network will televise exclusive coverage of the Naismith Memorial Basketball Hall of Fame Announcement at 10 a.m. (Live streamed via NBA.com)
  • NBA TV will present exclusive coverage of NBA All-Star Practice presented by Sean Jean at Macy’s from 11 a.m.-1 p.m. on location at Madison Square Garden with NBA TV analysts, Hill and Webber, along with Marv Albert, David Aldridge, Rachel Nichols, Kristen Ledlow, Jared Greenberg and The Starters. The practice will also include the ‘Degree Battle of the Game Changers,’ with Stephen Curry and John Wall competing shot for shot to be named the “Ultimate Game Changer.” (Live streamed via NBA.com)
  • NBA Inside Stuff presented by Samsung GALAXY – premiering at 1 p.m., Hill and Ledlow will co-host a special episode highlighting NBA All-Star 2015 and the event’s backdrop, New York City. The 30-minute episode will be on location at various points across the city, including visiting the Rockettes at Radio City Music Hall, the NBA House presented by BBVA Compass in Brooklyn and Madison Square Garden. 
  • The Starters: Top 20 NBA All-Star Moments at 1:30 p.m. will discuss the top 20 moments in NBA All-Star history.
  • NBA TV will air Commissioner Adam Silver’s All-Star Press Conference at 7 p.m., also streamed live prior to TNT’s exclusive presentation of State Farm NBA All-Star Saturday Night. (Live streamed via NBA.com)
  • An All-Star edition of NBA GameTime at All-Star 2015 presented by Kia will be televised at 11 p.m. recapping all the day’s highlights, news and information with Cellini, Dennis Scott and Steve Smith from Barclays Center.
  • NBA.com will live stream coverage of post-event press conferences following State Farm All-Star Saturday Night.

Sunday, February 16

  • NBA TV will tip off the day with coverage of the NBA Legends Brunch at 12:30 p.m. from the Javits Center. (Live streamed via NBA.com starting at 11 a.m.)
  • The network will televise the NBA D-League All-Star Game presented by Kumho Tire at 2:30 p.m. with NBA TV’s Kamla, Scott, Barry and Greenberg calling the game.
  • A special NBA GameTime: All-Star Sunday starts at 5 p.m. from Madison Square Garden, with Winer, Steve Smith and Hill, followed by live coverage of the Sprint Pregame Concert at NBA All-Star at 6 p.m.
  • Following TNT’s exclusive presentation of the NBA All-Star Game, NBA TV will air Inside the NBA presented by Kia with Johnson, Charles Barkley, O’Neal and Kenny Smith live from New York City.
  • NY Heroes: Bravest vs. Finest, a basketball game featuring the NYPD and FDNY, will live stream via NBA.com on Sunday starting at 12:15 p.m.
  • NBA.com will also live stream postgame press conferences following the NBA All-Star Game.

Digital and social media highlights include:

NBA.com

  • NBA.com is launching NBA Mt. Rushmore, a meme generator which allows fans to choose their own collection of the greatest NBA players of all time, similar to LeBron James selecting his list, Michael Jordan, Larry Bird, Magic Johnson and Oscar Robertson, in an interview with NBA TV’s Steve Smith prior to last year’s NBA All-Star Game. Fans can search players by name, position or category, then choose their top four picks; categories include greatest forwards, greatest guards and best dunkers. Once selected, users can name their mountain and then share across Facebook and Twitter.
  • TNT Overtime will offer fans a unique video companion experience throughout All-Star weekend – including the BBVA Compass Rising Stars Challenge, State Farm All-Star Saturday Night and the NBA All-Star Game presented by Kia Motors.  
  • Social Spotlight will continuously keep fans up to speed on the latest social engagement by NBA players, teams and the conversations surrounding them throughout the weekend.
  • NBA All-Star Pulse will present updates, news, video and photos from All-Star festivities throughout the weekend. Featured on the NBA.com home page, fans can follow tweets from NBA players and insiders, share user-generated video, check which topics and content are trending in real time and get behind-the-scenes video from players and celebrities.
  • Fan Voting – Fans will be able to vote for the BBVA Rising Stars Challenge MVP and Kia NBA All-Star MVP via online, mobile web, SMS text messaging, Twitter and via the NBA Game Time app.
  • All-Star SceneThe All-Star Scene goes mobile with NBA and NBA Digital cameras behind the velvet rope at All-Star events and activities. All-Star Scene will be sponsored by JBL, Ciroc and WB’s Focus.
  • NBA Style – Devoted to NBA All-Star style and presented by Samsung GALAXY, the NBA.com microsite will feature enhanced content including interviews, photo collages and more, along with social engagement. 
  • NBA.com’s All-Star Online Coverage including desktop, mobile and the NBA Game Time app will be presented by JBL, Ciroc, Cisco and H&R Block.

 

NBA Mobile

  • NBA Game Time – The league’s signature mobile app will allow fans to track all the live event action with special features including audio from the BBVA Compass Rising Stars Challenge and NBA All-Star Game, live coverage from State Farm All-Star Saturday Night and other behind-the-scenes content.

-- All-Star Dashboard – A full event display via NBA Game Time for the weekend including schedules, featured videos, live press conference streams, live video, social feeds and headlines. 

-- Event Sections – Special sections on NBA Game Time for each of the All-Star festivities including event information, ticket links, venue maps, directions, video, live scoring and social feeds from events including Jam Session, the Celebrity Game, the BBVA Compass Rising Stars Challenge, the NBA D-League All Star Game presented by Kumho Tire, State Farm All-Star Saturday Night, the Sprint Pregame Concert and the NBA All-Star Game. 

-- All-Star Video Channels – Behind-the-scenes video from All Star Scene and highlights from the events.

  • NBA All-Star NYC App – A guide to navigating NBA All-Star Events in NYC, the NBA All-Star NYC App provides event schedules and ticket information, as well as point-to-point directions with maps and public transportation info to help fans get around New York City. It also includes links to content from NBA Game Time and exclusive in-arena content.

NBA TV is a part of NBA Digital, the NBA's extensive cross-platform portfolio of digital assets jointly-managed by the NBA and Turner Sports including NBA TV, NBA.com, NBA LEAGUE PASS, NBA LEAGUE PASS Broadband, NBA Mobile, NBADLEAGUE.com and WNBA.com.

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Media Contacts:

Tony Morreale, Turner Sports                         404-575-7401            tony.morreale@turner.com

Audrey Brees, Turner Sports                           404-885-4098            audrey.brees@turner.com

Mike Wade, NBA                                              212-407-8690            mwade@nba.com