NBA Opening Night Doubleheader Propels TNT to Win the Night Across All of Cable Television
Wednesday, October 28, 2015
Live Streaming Coverage Across Turner’s TV Everywhere Platforms Up 202% in Unique Visits; Turner Sports Social Media Accounts Generate 61 Million Impressions & Two Million Video Starts
TNT’s exclusive Opening Night doubleheader featuring the Cleveland Cavaliers vs. Chicago Bulls and New Orleans Pelicans vs. Golden State Warriors delivered a gross audience of six million total viewers, according to Nielsen Fast Nationals. The audience for the network’s opening night doubleheader is up 28% over last year. The doubleheader also generated double-digit growth across all key demos including an 18% increase in People 18-49.
Last night’s Cavaliers/Bulls telecast averaged 3.5 million total viewers and a 2.1 U.S. HH rating, increases of 52% and 40% over the comparable game last year. The Cavs/Bulls telecast – peaking with an average of 4.2 million total viewers from 10:15-10:30 p.m. ET – propelled TNT to win the night in prime time across all of cable television, based on metered market delivery.
The second game of the doubleheader – the NBA Champion Warriors hosting the Pelicans – generated an average of 2.5 million total viewers and a 1.5 U.S. HH rating with viewership up 4% over the network’s comparable game last year.
Locally, the Cavs/Bulls game earned a 16.8 HH rating in Cleveland and an 8.8 HH rating in Chicago. The Pelicans/Warriors game garnered an 8.9 in the Bay Area – the highest-ever rating for a regular season Warriors game on TNT in the market – and a 3.6 in New Orleans.
The Opening Night doubleheader also delivered significant audience growth across Turner’s TV Everywhere platforms including a 202% increase in unique visits and gains of 145% in minutes consumed and 110% in video starts.
Additionally, content across the NBA on TNT, NBA TV and NBA.com social accounts generated over 61 million impressions and two million video views, up 8% and 18% respectively over last year.
Source: Nielsen Media Research, based on Live+SD Fast Nationals (10/28/2015 vs. 10/29/2014). DMA household ratings provided through Arianna. Online TVE Live Stream Starts, Users, Minutes by Quarter Hour (rounded based on actual game time) from Omniture SiteCatalyst; Live Stream Starts, Users, Minutes based on Quarter Hour from Omniture. Social media source: Facebook Insights, Twitter Analytics.
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