NBA TV’s Spurs vs. Warriors Telecast Delivers Network’s Most-Viewed Game Ever
Tuesday, January 26, 2016
Network Sets All-Time Records for Total Day and Primetime Viewership
Last night’s NBA TV telecast featuring the Golden State Warriors and San Antonio Spurs generated an average of 1.4 million total viewers to become the network’s most-viewed telecast ever (including both regular season and playoffs). The Warriors/Spurs telecast peaked with an average of 1.7 million total viewers from 11:15-11:30 p.m. ET. NBA TV’s total day audience and extended primetime viewership (7 p.m.-midnight ET) also set all-time records on Monday evening.
Previously, NBA TV’s most-viewed game telecast was Game 6 of the 2014 NBA Playoffs first round series between the Atlanta Hawks and Indiana Pacers with an average of 1,071,000 total viewers (Thursday, May 1, 2014).
Overall, NBA TV’s live game telecasts are averaging 317,000 total viewers this season, up 10% when compared with the same time period last year.
NBA TV’s live game coverage continues tonight, Tuesday, Jan. 26, with an NBA TV Fan Night doubleheader featuring the Oklahoma City Thunder and NBA All-Star starters Kevin Durant and Russell Westbrook visiting Madison Square Garden to take on the New York Knicks and eight-time NBA All-Star Carmelo Anthony at 7:30 p.m. In the night’s second game, the Los Angeles Lakers will host the Dallas Mavericks in the final career match-up between two of the 10 highest scoring players in league history – 18-time NBA All-Star Kobe Bryant (3rd) and Dirk Nowitzki (8th) – at 10:30 p.m.
Source: Nielsen Media Research. Live +SD data