NCAA March Madness Live Delivers Record-Setting First Thursday for 2016 NCAA Tournament

First Thursday Generates 22.5 Million Live Video Streams & 4.9 Million Live Hours of Video Consumption

NCAA March Madness Live, managed by Turner Sports, delivered 22.5 million live video streams and 4.9 million live hours of video consumption, both all-time records for the first Thursday of the NCAA Division I Men’s Basketball Championship.  This year’s live video consumption is up 12% over 2015.

Thursday’s live streaming coverage of Duke vs. UNC Wilmington netted 5.5 million live video streams, an all-time record for an individual game during the NCAA Tournament.

Additionally, Thursday’s NCAA Tournament coverage generated 1.6 million video views across official Facebook and Twitter social channels for March Madness, up 62% over last year. 

Source: Conviva