NCAA & Turner Sports Launch NCAA March Madness YouTube Channel
Monday, March 2, 2015
New YouTube Channel to Feature NCAA Tournament Real-Time Highlights, Game Recaps and More
NCAA Digital, managed by Turner Sports, today launched the first-ever NCAA® March Madness® YouTube Channel, as anticipation builds for the 2015 NCAA Division I Men’s Basketball Championship. The new channel – youtube.com/marchmadness – will feature real-time highlights and video recaps, from all 67 games of this year’s tournament. Additional content will include live press conferences, game previews and analysis, and daily news and notes from the tournament airing across TBS, CBS, TNT and truTV.
The NCAA March Madness YouTube Channel launches with archival video clips from the best games and moments of the 2014 Tournament, including the last second shot by Ohio State’s Aaron Craft that fell short against Dayton; buzzer beaters from Kentucky’s Aaron Harrison; Mercer’s unimaginable upset win over Duke; and UConn’s dramatic run to the National Championship.
“Our new partnership with YouTube gives college basketball fans more ways to discover and watch the plays and storylines that everyone will be talking about during March Madness, ” said Mark Johnson, vice president of business operations, Turner Sports. “Tapping into the power and reach of YouTube’s video platform opens up new opportunities for us to grow interest and consumption of March Madness.”
Additional content featured on the NCAA March Madness YouTube channel, along with NCAA.com, includes:
- Dunk of the Day presented by Oreo – A daily video clip highlighting the top dunk of each day of tournament play.
- Naismith Trophy presented by AT&T – A highlight reel featuring the best moments from this year’s 2015 Naismith College Player of the Year winner.
- Solve of the Day presented by UPS – A feature that will identify potential upsets and pinpoint what this year's tournament favorites will need to do to avoid a shocking loss.
- Starting Lineup presented by Reese’s – A daily update that will deliver the five things fans need to know about the day’s action.
Turner Sports and CBS Sports will once again provide live, full national coverage of all 67 tournament games across four networks – TBS, CBS, TNT and truTV – as well as March Madness Live, beginning Tuesday, March 17, with the NCAA First Four® on truTV presented by Northwestern Mutual. This year’s NCAA Final Four® semifinals from Indianapolis will be televised Saturday, April 4, on TBS, with the national championship airing Monday, April 6, on CBS.
About the NCAA
The NCAA is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletic opportunities for more than 460,000 student-athletes at more than 1,000 member colleges and universities. Each year, more than 54,000 student-athletes compete in NCAA championships in Divisions I, II and III sports. Visit www.ncaa.org and www.ncaa.com for more details about the Association, its goals and members and corporate partnerships that help support programs for student-athletes. The NCAA is proud to have the following elite companies as official Corporate Champions—AT&T, Capital One and Coca-Cola—and the following elite companies as official Corporate Partners—Allstate, Buffalo Wild Wings, Burger King, Buick, Enterprise, Infiniti, Kindle (Amazon), LG Electronics USA, Lowe’s, Nabisco, Northwestern Mutual, Reese’s (Hershey’s), Unilever and UPS.
About Turner Sports
Turner Sports, a division of Turner Broadcasting System, Inc., is an industry leader in the delivery of premium sports content across all multimedia screens. Turner Sports’ television coverage includes the NBA, Major League Baseball, NCAA Division I Men’s Basketball Championship and professional golf. The company also manages some of the most popular sports destinations across broadband and mobile platforms including Bleacher Report and its top-rated Team Stream app, NCAA.com and the critically-acclaimed NCAA March Madness Live suite of products, PGA.com and the Sports Emmy Award-winning PGA Championship LIVE, as well as an accompanying collection of mobile sites and connected device apps. Turner Sports and the NBA also jointly manage NBA Digital, a robust collection of offerings including NBA TV, NBA.com, NBA LEAGUE PASS, NBA Mobile, the NBA Game Time App, NBADLEAGUE.com and WNBA.com.
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Tareia Williams Turner Sports 404-575-9710 firstname.lastname@example.org
Gail Dent NCAA 317-917-6117 email@example.com