New IPSOS Affluent Global survey results: CNN named undisputed #1 international news brand
Tuesday, October 14, 2014
Global independent study reaffirms CNN’s #1 position in TV and digital across Europe, Middle East, Africa, Asia and Latin America
The latest IPSOS Affluent Global survey reaffirms CNN as the leading international news brand, reaching an unrivalled four out of 10 upscale consumers and decision-makers in Europe, Middle East, Africa, Asia and Latin America.
This huge scale of an affluent international audience is larger than all news competitors in every metric across TV and digital platforms.
Every month, CNN reaches 40% of the international upscale population via TV and digital platforms* - this is well ahead of BBC (29%), CNBC (14%), Bloomberg (11%) and Al Jazeera (11%).
On TV, CNN is most watched international news channel for monthly (34%), weekly (19%) and daily (5%) reach. This is far ahead of the reach of other news channels’ TV reach – BBC (23% monthly, 13% weekly, 4% daily), Sky (21%, 13%, 5%), CNBC (10%, 5%, 1%), Al Jazeera (9%, 5%, 2%) and Bloomberg (8%, 4%, 1%)**.
CNN’s leadership extends to digital, where CNN takes number one spot ahead of all news and entertainment brands with 14% monthly reach. This compares to National Geographic (11%), BBC (11%), Discovery (9%), Bloomberg (5%), CNBC (5%) and Al Jazeera (3%)***. The IPSOS Affluent Global findings follow CNN registering a global digital audience of 99 million Unique Visitors in comScore’s August data – over 25 million ahead of the BBC (73 million)****.
In addition, CNN has been named the number one international news brand according to the latest IPSOS Affluent Survey Asia Pacific, also released today, reaching an unrivalled one in three upscale consumers in the region*****.
“What is commonly referred to as the “CNN effect” is our ability to deliver non-partisan, objective reporting from all corners of the world quicker and in more detail than anyone else,” said Rani R. Raad, Chief Commercial Officer, CNN International. “It’s this effect that connects with our consumers on TV, mobile, digital and social platforms making CNN the worldwide news leader it is today. These latest survey results are testament to CNN’s credibility, best-in-class journalism, speed of getting to a story and the intelligence and insight of our reporting.”
*The IPSOS Affluent Global survey defines digital platforms as those accessible via pc/laptop, mobile (app or website) or tablet app. The CNN platforms included in this figure include CNN International and CNN en Espaol (TV), and CNN.com, CNN Money, CNN Arabic and CNN en Espaol (online).
** CNN: CNN International and CNN en Espaol; BBC: BBC World News and BBC Arabic; Al Jazeera: Al Jazeera English and Al Jazeera Arabic
*** CNN Digital: CNN.com, CNN Arabic, CNN Money and CNN en Espaol; BBC Digital: BBC (international), BBC Afrique, BBC Arabic, BBC Mundo, BBC (TUR), BBC (RUS) and BBC Brasil; Al Jazeera Digital (not measured in APAC): Al Jazeera English and Al Jazeera Arabic
**** comScore MMX, August 2014, Worldwide data, comparing CNN Network and BBC figures. Use of data verified by comScore.
***** Ipsos Affluent Survey Asia Pacific, Q3 2013 – Q2 2014 shows every month CNN is consumed by 34% of the region’s affluent audience across all platforms, which is 40% more than the next largest news brand (BBC World News 24%) and twice as many as the third-placed brand (CNBC 16%).
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