No apology needed for strong launch of truTV’s "I'm Sorry"
Tuesday, July 18, 2017
No Apology Needed for Strong Launch of
truTV's Newest Scripted Comedy "I'm Sorry"
Premiere Episode of New Series from Andrea Savage
Delivers More Than 2.8 Million Total Viewers Across Platforms
Here’s what we’ll spend the next few paragraphs telling you, in handy bullet form for easy skimming:
Premiere episode of truTV’s latest scripted series I’m Sorry delivered strong for the network across linear, digital, social and TV Everywhere platforms;
The series’ first episode was watched by nearly 1.4 million adults 18-49 and 2.3 million total viewers on-air during premiere week;
Representing the network’s most aggressive pre-linear sampling strategy ever, the series’ pilot episode generated more than 15.4 million total video starts across digital, social and VOD prior to linear launch, including the pilot being watched in its entirety nearly half a million times.
I’m Sorry ranked #6 among cable primetime comedies in social conversation for the night according to Nielsen Social Content Ratings.
The numbers are in and truTV has absolutely nothing to apologize for with its ratings delivery of its newest scripted series, I’m Sorry. The network announced today that more than 2.8 million total viewers watched the premiere episode of the Andrea Savage-created comedy across linear, digital, social and TV Everywhere platforms. On linear, the series delivered more than 2.3 million total viewers (Live + Same Day) throughout its premiere week, with solid delivery among core demographics including 1.4 million adults 18-49 and more than 770,000 adults 18-34 tuning in. The series’ second episode, which premiered at 10:30p ET/PT immediately after the first, delivered 1.9 million total viewers, including 1.1 million adults 18-49, and 623,000 adults 18-34.
Prior to its linear debut, truTV executed its most aggressive pre-linear sampling strategy to raise widespread awareness of I’m Sorry among core comedy and entertainment fans. The result was 15.4 million total video starts of the series’ pilot episode registered across all platforms. Moreover – and more impressive if you ask us – nearly half a million people (494,000, to be exact) watched the full 24-minute episode in its entirety on Facebook, Funny Or Die, VOD or other platforms. Driven by a strategic marketing and promotional campaign, the series generated significant buzz prior to launch, and I’m Sorry ranked #6 among cable primetime comedies in social conversation for the night according to Nielsen Social Content Ratings.
From creator and writer Andrea Savage (Veep, Episodes, Sleeping with Other People), I’m Sorry follows seemingly confident, together comedy writer, wife and mom Andrea (played by Savage), who comically exposes her inner immaturity and neuroses through unexpected life situations. Throughout the course of the series’ first season, Andrea (Savage) navigates the oftentimes self-induced complications of her life alongside her more straitlaced husband Mike (Tom Everett Scott) and their inquisitive daughter Amelia (Olive Petrucci). Also part of Andrea’s circle are her writing partner Kyle (Jason Mantzoukas), her brother (Nelson Franklin) and her divorced parents (Martin Mull and Kathy Baker).
I’m Sorry is produced by Savage, Joey Slamon, Gloria Sanchez’s Jessica Elbaum, Will Ferrell & Adam McKay and Kablamo’s Jason Zaro, Billy Rosenberg, Andy Samberg, Jorma Taccone and Akiva Schaffer. The series premiered on July 12th with back-to-back episodes and new episodes debut Wednesdays at 10pm ET/PT on truTV.
Seen across multiple platforms in 90 million households, truTV delivers a fresh and unexpected take on comedy with such popular original series as Impractical Jokers, Billy on the Street, Adam Ruins Everything, The Carbonaro Effect, and Hack My Life, as well as the original scripted comedies Those Who Can't and I’m Sorry. And the fun doesn't stop there. truTV is also a partner in airing the NCAA Division I Men's Basketball Championship.
truTV is part of Turner, a Time Warner company. Turner creates and programs branded news; entertainment; kids and young adult; and sports media environments on television and other platforms for consumers around the world.