Pablo Verdin is vice president of research for Turner Latin America. He oversees all applications of research and insights for Turner Latin America’s growing portfolio of television networks (20+) as well as its wide-ranging digital and licensed merchandising properties.
Verdin has more than 20 years of research experience. Prior to joining Turner Latin America in 2000, he worked with Kantar Media Research (Miami) and Ibope Brazil (São Paulo) on the inaugural launch of Target Group Index Latin America (TGI Latina), Audits & Surveys Worldwide (New York) and Grupo de Asessoria e Pesquisa (São Paulo) specializing in both qualitative and quantitate research for a variety of Fortune 500 partners.
Verdin is based in Turner’s Latin America Atlanta headquarters reporting to Juan Carlos Urdaneta, president of Turner Latin America. He holds bachelor’s degrees in both economics and business management from Stony Brook University in New York and a master’s degree in international management from Thunderbird Graduate School in Glendale, Arizona.