Artists Join Previously Announced Maroon 5 For Star-Studded Weekend

Performances from the AT&T Block Party, Coca-Cola Music Mix and Capital One JamFest® to be Live Streamed for Fans

Houston, TX (March 11, 2016) – Today NCAA and Turner Live Events, alongside official NCAA Corporate Champions AT&T, Coca-Cola and Capital One®, announced a selection of the all-star musical acts performing at the 2016 NCAA March Madness Music Festival in conjunction with the 2016 NCAA Men’s Final Four®.  The free, three-day music festival, produced by Turner Live Events, will take place at Discovery Green in downtown Houston. 

The festivities will kick off Friday, April 1 at the AT&T Block Party with performances by Grammy-nominated artists Fall Out Boy and Panic! At The Disco, with additional acts to be announced. On Saturday, April 2 the Coca-Cola Music Mix will feature chart-topper Jason Derulo, up-and-comer Conrad Sewell and more. On Sunday, April 3 at the Capital One JamFest® international superstars Pitbull and Flo Rida join previously announced Grammy-winning headliner Maroon 5. The non-ticketed NCAA March Madness Music Festival is open to the public on a first-come basis.

The 2016 NCAA March Madness Music Festival will also live stream concerts throughout the weekend, giving fans in the U.S. unparalleled access to their favorite artists. The footage will be streamed at, on the NCAA March Madness YouTube page,, the Team Stream app, and the NCAA Final Four app. The official festival site will be updated leading up to the big weekend with new announcements and details at  Fans can also stay updated by following @FinalFour and @MarchMadness on Twitter. 

For the first time ever, part of the Maroon 5 and Pitbull performances at the Capital One JamFest® will be simulcast during the iHeartRadio Music Awards, airing live from the Forum in Los Angeles on Turner networks TBS, TNT and truTV at 8 p.m. ET/5 p.m. PT on Sunday, April 3. AT&T Block Party will broadcast live on AT&T AUDIENCE Network on Friday, April 1 (DIRECTV Ch 239/U-verse Ch 1114). The events are part of a big weekend for Turner, with TBS also exclusively televising NCAA Final Four National Semifinals on Saturday, April 2, and the National Championship on Monday, April 4.

This is a non-ticketed event open to the public on a first-come basis featuring the following events: 

Friday, April 1 - AT&T Block Party

  • Fall Out Boy
  • Panic! At The Disco
  • Performances from 4 pm to 10 pm 
  • Artists and highlights to be announced

Saturday, April 2 – Coca-Cola Music Mix

  • Live broadcast of the first semi-final game
  • Jason Derulo
  • Conrad Sewell
  • Performances from 12 pm to 9 pm 
  • Additional performances and highlights to be announced

Sunday, April 3 - Capital One JamFest®

  • Maroon 5
  • Pitbull
  • Flo Rida
  • Performances from 3 pm to 10 pm 
  • Additional performances and highlights to be announced

Turner Sports and CBS Sports will provide live coverage of all 67 games from the 2016 NCAA Division I Men’s Basketball Championship across four networks – TBS, CBS, TNT and truTV. For the third year in the event’s 78-year history, the 2016 NCAA Division I Men’s Basketball Championship National Semifinals will be presented live across three networks – TBS, TNT and truTV – to provide fans with a variety of viewing options for this marquee event. This year’s NCAA Tournament will include the National Championship Game airing on TBS, the first time the championship has ever been televised on cable television.

Over the years, the NCAA March Madness Music Festival has attracted hundreds of thousands of music fans. Last year featured Rihanna, Imagine Dragons, Zac Brown Band, Lady Antebellum, Weezer, and more.  Other artists who have participated include Bruce Springsteen and the E Street Band, Jason Aldean, fun., Tim McGraw, The Killers, LL Cool J, Sting, Dave Matthews Band, Muse, Kings of Leon, Jimmy Buffett, KISS, The Black Keys, Kenny Chesney, Taylor Swift among many others.  The NCAA March Madness Music Festival is an activation extension of the NCAA’s Corporate Champions and Partners marketing program, which Turner Sports and CBS Sports license and collaborate on as part of a 14-year multi-media agreement with the NCAA.

Specific media event credentials will be issued for Friday, Saturday and Sunday (April 1-3) at Discovery Green. Men's Final Four game credentials will not be accepted.

About AT&T
AT&T Inc. (NYSE:T) helps millions around the globe connect with leading entertainment, mobile, high speed Internet and voice services. We’re the world’s largest provider of pay TV. We have TV customers in the U.S. and 11 Latin American countries. We offer the best global coverage of any U.S. wireless provider*. And we help businesses worldwide serve their customers better with our mobility and highly secure cloud solutions.

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About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands.  Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company's portfolio features 20 billion-dollar brands including, Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, POWERADE, Minute Maid, Simply, Georgia, DASANI, FUZE TEA and Del Valle.  Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks.  Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of more than 1.9 billion servings a day.  With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate.  Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates.  For more information, visit Coca-Cola Journey at, follow us on Twitter at, visit our blog, Coca-Cola Unbottled, at or find us on LinkedIn at

About Capital One
Capital One Financial Corporation ( is a financial holding company whose subsidiaries, which include Capital One, N.A., and Capital One Bank (USA), N.A., had $217.7 billion in deposits and $334.0 billion in total assets as of December 31, 2015. Headquartered in McLean, Virginia, Capital One offers a broad spectrum of financial products and services to consumers, small businesses and commercial clients through a variety of channels. Capital One, N.A. has branches located primarily in New York, New Jersey, Texas, Louisiana, Maryland, Virginia and the District of Columbia. A Fortune 500 company, Capital One trades on the New York Stock Exchange under the symbol “COF” and is included in the S&P 100 index.

Capital One, an NCAA Corporate Champion, began its affiliation with college sports with the sponsorship of the Capital One Bowl (formerly the Florida Citrus Bowl) in 2001. Since that time, Capital One has sponsored programs including the Capital One Mascot Challenge and Capital One Academic All-America Program. In 2010, it created the Capital One Cup to recognize the best men's and women's Division 1 College Athletics Programs in the country and awards a combined $400,000 in student-athlete scholarships. As an NCAA Corporate Champion, Capital One supports all 90 NCAA Championships. In 2014, Capital One became an official sponsor of the Capital One Orange Bowl and the new College Football Playoff.

About the NCAA
The NCAA is a diverse association of more than 1,100 member colleges and universities that prioritize academics, well-being and fairness to create greater opportunities for nearly half a million student-athletes each year. The NCAA provides a pathway to higher education and beyond for student-athletes pursuing academic goals and competing in NCAA sports. More than 54,000 student-athletes experience the pinnacle of intercollegiate athletics by competing in NCAA championships each year. Visit and for more details about the Association and the corporate partnerships that support the NCAA and its student-athletes. The NCAA is proud to have AT&T, Capital One and Coca-Cola as official corporate champions and the following elite companies as official corporate partners: Allstate, Amazon Echo, Bing (Microsoft), Buffalo Wild Wings, Buick, Enterprise, Infiniti, LG, Lowe’s, Nabisco, Northwestern Mutual, Reese’s, Unilever and UPS.

NCAA, Final Four, March Madness and March Madness Music Festival are trademarks of the National Collegiate Athletic Association.