Sandy Padula promoted to SVP Research
Wednesday, June 3, 2015
Turner Broadcasting Elevates Sandy Padula to Senior Vice President, TBS & TNT Research
Turner Veteran Leads Research Strategy for Programming, Digital & Cross Platform, Marketing and Ad Sales Teams
Turner Broadcasting has promoted Sandy Padula to senior vice president of research for TBS and TNT. A long-time veteran of the company, Padula is responsible for overseeing research strategy and data analysis for the networks’ programming, digital & cross platform, marketing and ad sales groups. Padula reports to Howard Shimmel, chief research officer, Turner Broadcasting, while also closely aligning with Kevin Reilly, president of TBS and TNT and chief creative officer for Turner Entertainment Networks.
“Sandy brings to this role a wealth of experience that has driven innovation for our research division,” said Shimmel. “Her insight into viewing trends and marketing effectiveness for both Turner and our advertising partners makes her the ideal candidate for this leadership position.”
“Sandy possesses that rare combination of ability to provide the most relevant data set with the ability to interpret and intuit a strategic response,” said Reilly. “She has proven to be an invaluable resource since I walked in the door, and I’m very pleased she will continue to play a crucial role in guiding our strategy as we evolve TBS and TNT going forward.”
Previously vice president of audience insights, brand and cross-platform research for TBS & TNT, Padula provided support to the division’s year-round content strategy. During her time, Padula shaped strategic research insights through test and learn techniques that effectively improved the company’s best practices across ideation, marketing and promotion ROI. During her time in this division, she also brough new research systems and tools to the playing field, including Turner’s estimating system and several marketing, ad sales and on-air asset-planning tools.
Padula joined Turner close to 25 years ago where she started within the CNN Research team. She has since been closely involved in major rebrandings and acquisitions, as well as long term forecasting for new business development. Padula resides in the Atlanta area with her husband, also a Turner employee, and three children.
Padula’s promotion completes Shimmel’s team of direct reports dedicated to each of Turner’s content divisions and assembled to effectively collaborate across programming, marketing, digital and ad sales departments on research insights and strategy: Robin Garfield, senior vice president of CNN/HLN Research, Jeff Grant, senior vice president of Adult Swim/Boomerang/Cartoon Network/truTV Research and Jay Leon, vice president of Turner Sports Research. Tom Cattapan, vice president of Turner Corporate Research also reports to Shimmel.
About TNT & TBS
TNT is television's destination for drama. Seen in 101 million households and ranking among cable's top networks, TNT is home to such original drama series as Rizzoli & Isles, Major Crimes, Falling Skies, The Last Ship, Murder in the First, Legends, The Librarians and the upcoming Proof, Public Morals, Agent X and The Alienist. TNT also features the unscripted investigation series Cold Justice and the upcoming Cold Justice: Sex Crimes. In addition, TNT is the cable home to popular dramas like Castle, Bones, Supernatural and Grimm; primetime specials, such as the Screen Actors Guild Awards® and the Live Nation Music Awards; blockbuster movies; and championship sports coverage, including the NBA and the NCAA Division I Men's Basketball Championship.
TBS is basic cable's #1 entertainment network among young adults in primetime. Available in 101 million households, TBS features such original comedies as American Dad!, Your Family or Mine and the upcoming Clipped, Angie Tribeca, The Detour and Wrecked, along with unscripted originals like King of the Nerds, Meet the Smiths and the upcoming America's Next Weatherman and Separation Anxiety. In late night TBS, is home to the Emmy®-winning series CONAN, starring Conan O'Brien. The TBS lineup also includes the popular contemporary comedies The Big Bang Theory and Family Guy; blockbuster movies; and championship sports coverage of Major League Baseball's regular and post-season play and the NCAA Division I Men's Basketball Championship.
TNT and TBS are part of Turner Broadcasting System, Inc., a Time Warner company. Turner Broadcasting creates and programs branded news; entertainment; kids and young adult; and sports media environments on television and other platforms for consumers around the world.