TBS Brings ‘Final Space’ to Facebook With a First-to-Market, Live-Streamed, Interactive Game Featuring The Animated Star
Monday, April 2, 2018
TBS Brings ‘Final Space’ to Facebook With a First-to-Market, Live-Streamed, Interactive Game, Featuring The Animated Star From the New Series
Fans Are Invited to “Play Cards with Gary” in Real Time on Facebook Live, Monday, April 2 at 8 p.m. ET/5 p.m. PT
From a Seven-minute Pilot on a Social Media Platform to the #1 Comedy Cable Network and Beyond, TBS’ New Animated Show Pushes the Boundaries of Multiplatform Storytelling & Audience Engagement
Final Space airs Mondays at 10:30 p.m. on TBS; Watch anytime on the TBS App & TBS.com
WHO: TBS, the #1 comedy network, and GLOW, an award-winning social, digital and creative agency with an 18-year history as a leader in the digital space.
WHAT: TBS invites Final Space fans to experience the first-ever live-streamed, interactive game with an animated character. Performed in real time on Facebook, “Cards With Gary” mixes real world elements with the cartoon world based on the new television series. Using GLOW’s proprietary software to power the “Cards With Gary” experience, Olan Rogers (creator, EP and star of the series) voices the animated character Gary live as he plays cards, shares stories and responds to audience reactions. Fans also have a hand to play by crowd-sourcing each move with on-screen, live, interactive voting.
Final Space is an epic, animated, sci-fi comedy about a spaceman named ‘Gary’ who is working off a prison sentence and makes a mysterious new alien friend ‘Mooncake’ who he immediately bonds with. Originally conceived from a seven-minute pilot on a social media platform, Final Space (TBS’ youngest skewing original series to debut on the network) continues to bridge cross-platform storytelling by pushing the limits of entertainment beyond the boundaries of traditional viewing into new, digital spaces and beyond.
The live animation of the “Cards With Gary” experience on Facebook was made possible using Adobe Character Animator CC, a motion capture and animation tool that provides an accessible solution for intuitive 2D character animation, live animation, and easy character sharing and publishing.
Final Space premiered on February 26, and reached more than 3 million people in its first week and continues to maintain multiplatform reach of more than 3.9 million views per episode.
WHEN: *TODAY* - Monday, April 2nd at 8 p.m. ET / 5 p.m. PT
WHERE: Live on Facebook via: www.facebook.com/FinalSpaceTBSnetwork/
Final Space airs Mondays at 10:30 p.m. on TBS and is available anytime on the
TBS App & TBS.com
GLOW is an award-winning social, digital and creative agency based in New York City. With an 18-year history as a leader in the digital space, GLOW provides innovative social strategies and best-in-breed executions for a range of clients considered the most successful in their industries, including HBO, Hulu, TBS, I Love New York, VH1, and IFC. Our passionate, collaborative culture and breadth of integrated capabilities provide our client partners with strategies and campaigns that solve key business problems and generate measurable results.
TBS, a division of Turner, is one of basic cable's top entertainment networks with young adults, and home to seven of the most popular and critically acclaimed comedies on cable — Angie Tribeca, The Detour, Full Frontal with Samantha Bee, People of Earth, Search Party, Wrecked and The Guest Book — as well as animated series Final Space, American Dad! and Tarantula. TBS' slate of unscripted series includes competition series Drop the Mic and Snoop Dogg Presents The Joker's Wild. Upcoming comedies include The Last O.G., Miracle Workers and Close Enough. TBS also presents late-night in the form of CONAN, starring Conan O'Brien, and Full Frontal with Samantha Bee.
Turner, a Time Warner company, is a global entertainment, sports and news company that creates premium content and delivers exceptional experiences to fans whenever and wherever they consume content. These efforts are fueled by data-driven insights and industry-leading technology. Turner owns and operates some of the most valuable brands in the world, including Adult Swim, Bleacher Report, Boomerang, Cartoon Network, CNN, ELEAGUE, FilmStruck, Great Big Story, HLN, iStreamPlanet, Super Deluxe, TBS, Turner Classic Movies (TCM), TNT, truTV and Turner Sports.