TBS Scores Networks Most-Viewed First Day of MLB Division Series Coverage
Saturday, October 10, 2015
Cubs vs. Cardinals on TBS Delivers 5.4 Million Total Viewers;
Most-Viewed NLDS Game 1 Since 2008
Live Streaming Across Turner’s TV Everywhere Platforms Up 66% for NLDS Doubleheader;
Social Media Impressions Up More Than 80% vs. 2014
TBS’s exclusive presentation of the 2015 MLB National League Division Series, presented by T-Mobile – the Chicago Cubs vs. St. Louis Cardinals and New York Mets vs. Los Angeles Dodgers – averaged 5,023,000 total viewers to deliver the most-viewed first day of Division Series coverage in the network’s history, according to Nielsen Fast Nationals. The network’s coverage propelled TBS to win the night across all of cable television in prime time, based on metered market delivery.
Overall, the MLB Postseason on TBS is averaging 6.1 million total viewers and a 3.7 U.S. HH rating through three telecasts for an increase of 36% in total viewers and 28% in U.S. HH rating over last year.
Last night’s Cubs vs. Cardinals telecast averaged 5,376,000 total viewers and a 3.3 U.S. HH rating to generate the most-viewed NLDS Game 1 since 2008. The telecast – peaking with an average of seven million total viewers from 9-9:15 p.m. ET – garnered a 107% increase in total viewers and 94% in U.S. HH rating over TBS’ comparable NLDS Game 1 airing in 2013 and gains of 36% and 32%, respectively, over the ALDS Game 1 airing on the network last year.
TBS’ exclusive Mets vs. Dodgers telecast averaged 4,714,000 total viewers and a 3.0 U.S. HH rating, up 34% in total viewers and 30% in U.S. HH rating over the comparable NLDS Game 1 in 2013 and 14% and 11% increases over last year’s ALDS Game 1. The Mets/Dodgers telecast peaked with an average of 5.1 million total viewers from 10:30-10:45 p.m.
Additional highlights for last night’s NLDS Game 1 doubleheader include:
- The Cardinals/Cubs game earning a 27.8 HH rating in St. Louis to produce the best local rating for an LDS Game 1 ever in the market (records dating back to 1998) and a 16.8 HH rating in Chicago.
- The Mets/ Dodgers telecast garnering a 10.1 HH rating in New York – the highest rating for a Mets game in New York since 2012 – and an 8.1 HH rating in Los Angeles.
- Last night’s NLDS doubleheader generated double-digit growth across all key demos including increases of 24% among People 18-34, 39% in People 25-54, 22% in Men 18-34 and 40% in Men 25-54 over last year.
Turner’s TV Everywhere platforms also delivered significant increases for the NLDS doubleheader including live streaming coverage up 66% in unique visits and 24% in total minutes consumed.
Social media impressions for the MLB Postseason are up more than 80% collectively across Twitter and Facebook for Bleacher Report’s MLB social accounts when compared with the comparable coverage in 2014.
TBS’ exclusive coverage of the NL Division Series continues today with the Cubs visiting the Cardinals at 5:30 p.m. for Game 2, followed by the Los Angeles Dodgers hosting the New York Mets in the second game of that series at 9 p.m. The MLB Postseason Pre-Game on TBS presented by Chrysler show will precede live game coverage at 5 p.m.
Source: Nielsen Media Research, based on Live+SD Fast Nationals (10/09/2015 vs. 10/9/2014). Historical comparison ranking of all cable MLB game telecasts (Regular Season or Post Season) for dates: 10/07/11 – 10/07/15. DMA household ratings provided through Arianna. Online TVE Live Stream Starts, Users, Minutes by Quarter Hour (rounded based on actual game time) from Omniture SiteCatalyst; Live Stream Starts, Users, Minutes based on Quarter Hour from Omniture.
Nate Smeltz, Turner Sports, at (404) 827-4786 or firstname.lastname@example.org
Jay Moskowitz, Turner Sports, at (404) 885-24