TBS's "The Detour" opens at the top of cable's comedy charts
Tuesday, April 19, 2016
TBS's The Detour Opens at the Top of Cable's Comedy Charts
New Series Starring Jason Jones & Natalie Zea Ranks as the Year's #1 New Comedy Series on Cable,
Generates 39 Million Social Media Impressions + Critical Acclaim
TBS, a division of Turner, has another comedy hit on its hands with The Detour, which shot out of the starting gate last week to rank as cable's #1 new comedy series of the year among adults 18-49. TBS announced two weeks ago that it has already ordered a 13-episode second season of The Detour. The show marks the latest in a string of acclaimed hits launched by the network this year, a growing list that includes Angie Tribeca and Full Frontal with Samantha Bee. New episodes of The Detour premiere each Monday at 9/8c on TBS, tbs.com and the Watch TBS mobile app, after which they are made available for on-demand viewing through TBS’s digital and mobile platforms and TV providers' websites and apps.
Here are some of the highlights from The Detour's early success:
The Detour is reaching an average of 5.3 million viewers across TBS platforms through its first two episodes (the April 11 premiere, which was followed immediately by the second episode).
The Detour's reach includes 1.5 million viewers and 848,000 adults 18-49 in Live + 3 delivery, the latter making it cable's top new comedy series with young adults for the year-to-date.
The Detour has drawn a large number of viewers through time-shifted viewing, with the first two episodes charting a +37% increase among adults 18-49 in Live + 3 vs. Live + Same Day.
Success for The Detour extends beyond the television screen to include exceptional digital and social media engagement. Leading up to last week's launch, the show drew 39 million social media impressions through Facebook and Twitter.
TBS also made the pilot available to watch via social media the weekend prior to show's launch, scoring a total of 8.7 million video views across Facebook, YouTube and Twitter.
In addition to its success with viewers, The Detour has garnered high praise from television critics. Here's just a sampling of what been written about the show:
"The fun and challenge of The Detour is how it seems to be going for comedy in every direction, from delicate character comedy to sight gags to gross-out humor to full-fledged farce." – Darren Franich, Entertainment Weekly, April 8, 2016
"The writing and performances combine to make The Detour worth the trip." – David Wiegand, San Francisco Chronicle, April 8, 2016
"Clicking on all cylinders…Ambitious…An admirable fierceness" – Brian Lowry, Variety, April 6, 2016
"The half-hour is just one example of the new brand of hard-hitting comedy that TBS and TNT president Kevin Reilly plans to usher in as he attempts to transform the basic cable channel." – Bryn Elise Sandberg, The Hollywood Reporter
Created, written and executive-produced by Jason Jones and Samantha Bee, The Detour is an often too honest look at the family dynamic and the chaos that erupts from not being truthful with the ones we love. Starring Jones, Natalie Zea, Ashley Gerasimovich and Liam Carroll. The series is executive produced by Jason Jones, Samantha Bee, Brennan Shroff and Tony Hernandez.
TBS , a division of Turner, is basic cable's #1 network with young adults. Available across multiple platforms in 95 million homes, TBS features bold, original scripted comedies, including American Dad!, Angie Tribeca, The Detour and the upcoming Wrecked, Search Party and People of Earth. The network also presents exciting competition series, such asSeparation Anxiety andAmerica's Greatest Makers. In late night, TBS is home toCONAN, starring Conan O'Brien, and Full Frontal with Samantha Bee. In addition, the TBS lineup includes popular comedy hits like Family Guy,The Big Bang Theory and 2 Broke Girls; blockbuster movies; and live coverage of Major League Baseball's regular and post-season play, the NCAA Division I Men's Basketball Championship and the brand new eSports gaming league.
Turner , a Time Warner company, creates and programs branded news, entertainment, sports, animation and young adult multi-platform content for consumers around the world. Turner brands and businesses include CNN/U.S., HLN, CNN International and CNN.com, TBS, TNT, TCM, truTV, Cartoon Network, Boomerang, Adult Swim, Turner Sports, Bleacher Report, iStream Planet and ELEAGUE.
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