THAI SMILE TO LAUNCH CARTOON NETWORK-BRANDED AIRCRAFT
Tuesday, December 9, 2014
- Airline to brand planes with Cartoon Network Amazone design in 2015 -
BANGKOK, THAILAND (December 9, 2014) – THAI Smile Airways has joined forces with Amazon Falls, the owner and operator of Cartoon Network Amazone waterpark, in a partnership that will see Cartoon Network characters take to the skies for the first time above Asia. The first of several branded aircraft is expected to take off in April 2015, just in time for Songkran, Thailand’s new-year holidays and water festival.
Onboard, passengers can expect to join popular characters including Finn the human, Jake the dog, Princess Bubblegum and Marceline from Adventure Time, one of Cartoon Network’s most popular original series airing on Asia Pacific’s leading kids channel.
Melissa Tinker, Vice President of Cartoon Network Enterprises, Asia Pacific, commented: “The opening of Cartoon Network Amazone this year was already a huge milestone for the Cartoon Network brand, not just in Thailand but globally. Now in 2015, we’re looking forward to taking off with THAI Smile Airways and seeing our iconic characters flying the skies. We congratulate both Amazon Falls and THAI Smile Airways on this creative partnership.”
Liakat Sultan Dhanji, CEO of Amazon Falls Co. Ltd., the owner and operator of Cartoon Network Amazone, added: “This partnership comes at the right time as both we and THAI Smile share the same goal of attracting international tourists to Thailand. We hope that the opening of the Cartoon Network Amazone waterpark, combined with the branded livery on the THAI Smile Airways’ fleet will appeal to family members traveling to the kingdom.”
Opened in October 2014 in Bang Saray, Cartoon Network Amazone is the world’s first Cartoon Network-themed waterpark. It was recently awarded the prestigious Leading Edge Award 2014 at the World Waterpark Association’s Symposium and Trade Show Awards for its innovative design.
In September 2014, Cartoon Network completed a 14-month-long licensing agreement with the Taiwan High Speed Rail Corporation to brand the Cartoon Express, an entire train wrapped with many of the network’s best known characters and branded merchandise offered to passengers.
For further information and images, contact:
James Moore, Turner International Asia Pacific, +852 3128-3720; James.Moore@turner.com
About Cartoon Network Enterprises
Cartoon Network Enterprises (CNE), the licensing and merchandising arm of Turner Broadcasting System Asia Pacific, Inc. is responsible for building world-class licensing franchises across its properties including Ben 10, Adventure Time, Regular Show, The Amazing World of Gumball, Mixels, and other Cartoon Network and Adult Swim originals. CNE connects with millions of Cartoon Network fans through consumer and home entertainment products, promotional licensing, interactive games, publishing, themed attractions including the Cartoon Network Amazone waterpark in Thailand and live events.
About Cartoon Network Amazone
Cartoon Network Amazone is Cartoon Network’s first and only fully-branded waterpark. Located in Bang Saray, 15 kilometres south of Pattaya on the Thailand’s Eastern Seaboard, the development comprises 10 themed entertainment zones spanning a generous 35 rai (14 acres), each one offering an array of exhilarating water coasters and attractions. The waterpark also features captivating live and multimedia entertainment that incorporates the latest in interactive technology –bringing fans of Cartoon Network closer to their favorite characters than ever before. Cartoon Network Amazone takes its theme from the lush Amazon Rainforest while infusing the world’s most popular animated series and cartoon heroes including Ben 10, Adventure Time, The Powerpuff Girls, Johnny Bravo and The Amazing World of Gumball. Cartoon Network Amazone is developed by Thailand-based attractions developer Amazon Falls Co. Ltd. under license from Turner Broadcasting System Asia Pacific, Inc.
About Turner Broadcasting System Asia Pacific
Turner Broadcasting System Asia Pacific, Inc. creates and distributes award-winning brands throughout Asia Pacific. In the region, Turner runs 45 channels in 13 languages in 38 countries, including CNN International, CNNj, CNN, HLN, Cartoon Network, Adult Swim, Cartoonito, Boomerang, POGO, Toonami, WarnerTV, Oh!K, TCM Turner Classic Movies, truTV, WB, MondoTV and TABI Channel. In India, Turner also manages advertising sales and distribution for HBO, and distribution for HBO Defined and HBO Hits HD. Turner Broadcasting System Asia Pacific, Inc. is a Time Warner company and is an affiliated company of Turner International Asia Pacific Limited.
About Thai Smile
THAI Smile is a subsidiary airline of THAI Airways, positioned as a ‘full service-light premium’ with the motto ‘Trendy-Friendly-Worthy’. THAI Smile products and services have been designed to meet the needs of short-haul travelers while ensuring greatest comfort and convenience for a superior air travel experience at an affordable price.