TNT’s Exclusive 2016 NBA Western Conference Finals Coverage Continues to Deliver Cable’s Top Two Programs of the Night
Thursday, May 19, 2016
Thunder/Warriors WCF Game 2 Averages 7.5 Million Total Viewers;
TNT’s Inside the NBA Generates 2.5 HH Rating for Second-Best Program of Night
WCF Game 2 Garners Triple Digit Growth Across Digital Platforms
TNT’s exclusive presentation of the 2016 NBA Western Conference Finals – Game 2 between the Oklahoma City Thunder and Golden State Warriors on Wednesday, May 18, and the iconic Inside the NBA post-game show – delivered the top two programs of the night across all of cable television for the second consecutive time this series.
Game 2 between the Thunder/Warriors on TNT averaged 7.5 million total viewers and a 4.7 U.S. HH rating, based on Nielsen Fast Nationals, to garner the most-viewed program of the night on cable. TNT’s Inside the NBA averaged a 2.5 HH rating, according to Nielsen metered market data, for the second-best program of the night. TNT’s new reality dunk competition series, The Dunk King, which averaged a 1.4 HH rating, helped the network round out cable’s top three programs of the night based on metered market ratings.
Last night’s Thunder/Warriors telecast peaked with an average of 9.1 million viewers and a 5.6 U.S. HH rating from 10:45-11 p.m. ET. Overall, the game telecast is the most viewed and highest rated Conference Finals Game 2 airing on the network since 2011 (ECF Game 2 between the Miami Heat and Chicago Bulls).
TNT’s Thunder/Warriors WCF Game 2 telecast is up 32% in viewers and 27% in U.S. HH rating when compared with 2014, the last time the network televised the Western Conference Finals (Oklahoma City vs. San Antonio). Last night’s WCF Game 2 is up 29% in viewers and 31% in U.S. HH rating over last year’s NBA Eastern Conference Finals coverage airing on TNT (Cleveland vs. Atlanta). This year’s coverage of the WCF Game 2 also generated double-digit audience growth across all key demos.
The top rated local markets for Thunder/Warriors – San Francisco (21.5 HH rating); Oklahoma City (20.0); Tulsa (10.8); Cleveland (10.0) and Sacramento (9.3).
Turner’s TV Everywhere platforms generated significant gains for last night’s WCF Game 2, including uniques up 744% over last year, live streams up 558% and minutes consumed up +231%, when compared to the comparable coverage in 2015.
Additionally, content published via NBA on TNT’s Facebook and Twitter accounts generated 18 million impressions yesterday, up 66% over last year. Further, Turner’s accounts drove more than two million video views, up 93% over Game 2 of the Eastern Conference Finals last year.
TNT’s exclusive coverage of the 2016 Western Conference Finals will continue Sunday, May 22, with Game 3 of the series at 8 p.m. The network’s coverage will begin with NBA Tip-Off presented by Autotrader at 7 p.m. with host Ernie Johnson and analysts Charles Barkley, Kenny Smith and Shaquille O’Neal.
Source: Nielsen Media Research based on Live + Same Day data stream, Fast Nationals for 05/18/16 NBA on TNT 2016 NBA Western Conference Finals compared to historical NBA Conference Finals on TNT. DMA ratings and Inside the NBA data program metered market rating provided by Arianna, compared with cable ad supported programs for 05/18/16. Online and Mobile TVE Live Stream Starts, Uniques, Minutes by Quarter Hour (rounded based on actual game time) from Omniture SiteCatalyst; Facebook Insights, Twitter Analytics, Crowdtangle, Spredfast Intelligence.