TNT’s Exclusive Coverage of 2016 NBA Western Conference Finals Game 7 Averages Nearly 16 Million Total Viewers; Delivers Cable’s Most Viewed NBA Telecast of All Time & TNT’s Most Watched Program Ever
Tuesday, May 31, 2016
Inside the NBA Records Highest Overnight Rating in Show’s History;
Combines with Thunder/Warriors for Two Top Programs of the Night Across All of Television
TNT’s exclusive presentation of 2016 NBA Western Conference Finals Game 7 between the Oklahoma City Thunder and the Golden State Warriors, on Monday, May 30, averaged 15.9 million total viewers and an 8.8 U.S. HH rating to deliver cable television’s most-viewed NBA telecast of all time and TNT’s most-watched program in the 28-year history of the network, based on Fast Nationals. The Warriors series clinching victory peaked with 19.8 million total viewers and a 10.9 U.S. HH rating from 11:15-11:30 p.m. ET.
Additionally, Inside the NBA garnered a 4.8 HH rating, the show’s highest overnight delivery ever. The Thunder/Warriors game telecast and Inside the NBA delivered the top two programs of the night across all of television (cable and broadcast).
Additional highlights for the 2016 NBA Western Conference Finals and NBA Playoffs on TNT:
WCF Game 7 – TV’s Most Watched (Non-Finals) NBA Game Telecast in 16 Years
Last night’s Thunder/Warriors Game 7 was the most watched (non-Finals) NBA telecast – broadcast or cable – since 2000 (WCF Game 7, Lakers/Trail Blazers).
Most-Viewed Western Conference Finals Ever on Cable
This year’s seven-game NBA Western Conference Finals on TNT averaged 9.9 million total viewers and a 5.9 U.S. HH rating to generate the most-viewed WCF coverage ever on cable television. The 2016 NBA Western Conference Finals is up 47% in total viewers and 40% in U.S. HH rating when compared with 2014, the last time the network aired the WCF.
WCF on TNT Wins the Night Across Television
TNT’s exclusive coverage of the NBA Western Conference Finals won the night across all of cable television each night. Collectively, with Inside the NBA, TNT registered the top two programs on cable television six times during the Conference Finals and two times spanning both cable and broadcast.
WCF Game 7 – Cable’s Most Viewed Sports Program Since April
TNT’s Warriors/Thunder Game 7 garnered the most-viewed sports program on cable television since April, when Turner presented the 2016 NCAA Division I Men’s Basketball Championship across TBS, TNT and truTV.
Inside the NBA Tops All Late Night Talk Shows
Throughout the 2016 NBA Western Conference Finals, Inside the NBA out-delivered all late night talk show programming (cable and broadcast) in total viewers and across each key adult and male demos.
Turner’s TV Everywhere Platforms Set New Records
Turner’s TV Everywhere platforms netted all-time records for the Warriors/Thunder Game 7 including one million uniques, 1.7 million video starts and 23 million minutes of video consumption.
All-Time Record Two Billion Social Media Impressions
Content published via NBA on TNT’s Facebook and Twitter accounts generated more than two billion social media million impressions for this year’s NBA Playoffs, up 46% over last year. Turner’s accounts have netted more than 161 million video views, up 151% vs. 2015.
TNT’s NBA Playoffs Viewership Up 16%
Overall, TNT’s coverage of the 2016 NBA Playoffs averaged 4.7 million total viewers and a 2.9 U.S. HH rating for its 42-game schedule, up 16% and 12% -- along with increases across all key male and adult demos – vs. 2015’s comparable coverage.
WCF Game 7 – Top Local Markets
The Warriors’ series-clinching win averaged a 30.9 in San Francisco, TNT’s highest-rated NBA telecast of all time in that market. Additional top local markets for last night’s telecast include Oklahoma City (30.0), Cleveland (20.7), Sacramento (19.2) and Tulsa (15.5).
Source: Nielsen Media Research based on Live + Same Day data stream, Fast Nationals for 05/28/16 NBA on TNT 2016 NBA Western Conference Finals compared to historical NBA Conference Finals on TNT. DMA ratings and Inside the NBA data program metered market rating provided by Arianna, compared with cable ad supported programs for 05/28/16. Historical program audiences on TNT (09/23/1993 through present). All NBA telecasts ranked on Total Viewers for Broadcast and Cable from 09/04/1994 through present (Regular Season, All-Star Game, Playoffs and Finals). Inside the NBA Conference Finals comparison for dates of the Conference Finals. Online and Mobile TVE Live Stream Starts, Uniques, Minutes by Quarter Hour (rounded based on actual game time) from Omniture SiteCatalyst; Facebook Insights, Twitter Analytics, Crowdtangle, Spredfast Intelligence.