TNT’s Exclusive NBA Opening Night Doubleheader Averages 3.2 Million Total Viewers to Deliver Most Viewed Opener Since 2013
Wednesday, October 26, 2016
October 26, 2016
Knicks/Cavaliers & Spurs/Warriors Propel TNT to Win the Night in Primetime Across Cable TV
Live Streaming Across Turner’s TV Everywhere Platforms Up 97%;
Social Media Sets Records for Impressions and Video Views
TNT’s exclusive NBA Opening Night doubleheader featuring the New York Knicks vs. Cleveland Cavaliers and San Antonio Spurs vs. Golden State Warriors averaged 3.2 million total viewers and a 1.9 U.S. HH Rating to deliver the network’s most-viewed and highest-rated opening night coverage since 2013, based on Nielson Fast Nationals.
The network’s Opening Night viewership is an 89% increase over TNT’s average viewership for NBA regular season game telecasts last season.
Last night’s doubleheader coverage propelled TNT to win the night across all of cable television, in addition to netting a 97% increase across Turner’s TV Everywhere platforms and new records across social media channels.
Additional highlights for last night’s NBA Opening Night coverage on TNT:
Opening Night Doubleheader Up 10% vs. 2015
TNT’s Opening Night doubleheader average of 3.2 million total viewers is up 10% over last year’s comparable doubleheader.
Spurs/Warriors Generates 3.5 Million Total Viewers
San Antonio’s lopsided 129-100 win over Golden State averaged a 2.1 U.S. HH rating and 3.5 million total viewers, up 40% and 38%, respectively, vs. last year’s comparable game (Pelicans/Warriors – 2.5 million viewers, 1.5 U.S. HH rating in 2015). In the opener, the Cavaliers’ 117-88 win over the Knicks averaged a 1.7 U.S. HH rating and 2.9 million total viewers.
TNT’s Spurs/Warriors Game Telecast Peaks with 4.1 Million Viewers
Last night’s Spurs/Warriors telecast peaked with 4.1 million total viewers from 12-12:15 a.m. Knicks/Cavaliers peaked with an average of three million total viewers from 9:30-9:45 p.m.
Spurs/Warriors Sets New Local Market Record in Bay Area
TNT’s Spurs/Warriors telecast generated a 12.4 HH rating in the Bay Area, the network's highest rated regular season NBA game telecast ever in the market, and an 11.8 HH rating in San Antonio. Knicks/Cavs averaged a 9.1 HH rating in Cleveland and a 4.6 in New York.
Turner’s TV Everywhere Platforms Net 97% Increases in Video Consumption
For last night’s doubleheader, Turner’s TV Everywhere platforms garnered more than 5.5 million minutes of video consumption and 311,000 video starts, +97% and +144%, respectively, when compared to last year’s opening night.
Opening Night Amasses More Than 48 Million Social Media Impressions
Content published via NBA on TNT’s Facebook and Twitter accounts generated an opening night record 48 million social media impressions, up 30% over last year. Turner’s accounts netted more than 5.3 million video views – also an opening night record – up 275% vs. 2015.
Facebook Live Coverage of Cavs’ Ring Ceremony
The Cavs’ NBA Ring Ceremony streamed via NBA on TNT’s Facebook Live reached nearly 4.1 million viewers while generating nearly 561,000 video views and 512,000 minutes watched.
Source: Nielsen Media Research, based on Live+SD Fast Nationals (10/25/16 vs. 10/27/2015). DMA household ratings provided through Arianna. Online TVE Live Stream Starts, Users, Minutes by Quarter Hour (rounded based on actual game time) from Omniture SiteCatalyst; Live Stream Starts, Users, Minutes based on Quarter Hour from Omniture; Facebook Insights & Twitter Analytics.