truTV Gets Way More Fun
Tuesday, September 23, 2014
truTV Gets Way More Fun with Brand Refresh and New Shows
Brand Campaign to Roll Out in October in Conjunction with Launch of Four New Series, a Returning Favorite, a Sneak Peek Episode and a Preview Special
truTV is about to get Way More Fun. Starting this October, the network is going to become the place for fun, innovative and smart programming as truTV begins launching a new slate of original series, along with a multi-tiered brand overhaul. Four news series – Hair Jacked, Fake Off, How to Be a Grown Up and Friends of the People – are set to launch the week of Oct. 27 in conjunction with truTV's extensive brand refresh. The network will also present a sneak peek of the upcoming series Barmageddon and will kick off new episodes of its latest hit, The Carbonaro Effect. truTV will offer viewers a preview of its new programming and brand update in The New truTV: First Look, a one-hour special hosted by The Carbonaro Effect's Michael Carbonaro and set to premiere Monday, Oct. 27, at 9 p.m. (ET/PT). In addition, to get viewers excited about the new truTV, a 10-minute sampler of the First Look special will be released Saturday, Oct. 4, on truTV's on-demand and social media platforms.
"We’re establishing truTV as an oasis of fun in a landscape of sameness,” said Chris Linn, president, head of programming for truTV. “Over the past year, we’ve been taking big swings in new spaces to create a diverse slate of new original series that are innovative, surprising and irresistibly shareable. Our goal is to break through the clutter with programming that delivers a fun ride for grown-ups.”
truTV's new commitment to fun is captured perfectly in a short video that serves as a manifesto for the new truTV:
The New truTV: Way More Fun Programming
truTV's new slate of programming will launch Monday, Oct. 27, at 8 p.m. (ET/PT) with back-to-back episodes of Hair Jacked, a hilarious new ambush game show from Mission Control Media, Hazy Mills Productions and CORE Media Group. At 9 p.m. (ET/PT), The New truTV: First Look will provide viewers with an inside look at the new shows coming to truTV, complete with cast interviews and never-before-seen footage. Then at 10 p.m. (ET/PT), truTV will premiere Fake Off, from Shine America, an eye-popping multi-media performance competition series that's like nothing else on television.
The rollout of the new truTV will continue Tuesday, Oct. 28, at 10 p.m. (ET/PT) with the premiere of How to Be a Grown Up from Mission Control Media, a comedic take on the relatable trials and tribulations of true adulthood. It will be followed by the launch of truTV's first-ever sketch-comedy series, Friends of the People, from 3 Arts Entertainment and Marobru Productions, at 10:30 p.m. (ET/PT).
truTV will present a sneak peek episode of Barmageddon, from ITV Studios & Gaspin Media, a high-stakes bar competition series with a twist. The sneak peek will air Wednesday, Oct. 29, at 10 p.m. (ET/PT), with the full series slated to launch in December.
Premiere week on truTV will also mark the return of The Carbonaro Effect, from Fields Entertainment and 11 Television, on Thursday, Oct. 30, at 10 p.m. (ET/PT). The hit series follows comic magician Michael Carbonaro as he uses his skills to trick, amaze and amuse an unsuspecting public.
Looking ahead to the rest of the year, December will mark the premieres of Branson Famous, from Road to Awe, television's first-ever reality musical; Breaking Greenville, from Electus, a look at the playful rivalry between the news teams at two small town television stations; and Barmageddon. In total, starting Oct. 27, truTV will have 60 new episodes of programming in 65 days.
The New truTV: A Way More Fun Brand
In conjunction with its new programming focus, truTV has been ramping up a refresh of its brand image, which will begin rolling out this fall under the campaign line Way More Fun. The brand refresh includes an updated logo and a new brand environment with a refreshed voice and tone, and much more. truTV's refreshed branding will be incorporated across the network's platforms, with newly redesigned versions of truTV.com, the Watch truTV app and truTV's social media pages set to launch in conjunction with truTV's new programming on Monday, Oct. 27.
To refresh the truTV brand, the network has been working closely with award-winning entertainment branding agency loyalkaspar on an upgrade of the logo (above) and other design elements, such as personality-driven imagery featuring the many engaging personalities who star in truTV series:
The brand refresh also includes various icons to distinguish the many different types of shows featured on truTV, from comedy to action to competition series:
“Creating content that's fun and entertaining is at the core of what we're doing," said Puja Vohra, senior vice president of marketing and digital for truTV. “We're working with a wide range of outstanding folks like Mullen, Traktor, 360i, mr.gif among others to create breakthrough content as well as big distribution platforms to target our funseeker audience in fun and unexpected ways, encouraging them to sample the new truTV.”
truTV takes viewers on a fun ride that surprises and entertains. It delivers a dynamic mix of action, comedy and competition, featuring engaging characters and compelling new worlds that pull you in and leave you wanting more. Currently seen in 92 million U.S. households, truTV features such popular original series as Impractical Jokers, The Carbonaro Effect, Hardcore Pawn and South Beach Tow, as well as the upcoming series Friends of the People, How to Be a Grown-Up, Fake Off, Hair Jacked, Jokers Wild, Breaking Greenville, Branson Famous, Kart Life, Hack My Life and Barmageddon. In addition, truTV is a partner in airing the NCAA Division I Men’s Basketball Championship.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news; entertainment; animation and young adult; and sports media environments on television and other platforms for consumers around the world.
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Twitter: @truTV | @truTVPR
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