Turner Appoints Natasha Hritzuk to Vice President of Client Insights and Content Partnerships Research
Monday, March 28, 2016
Turner today announced that Natasha Hritzuk has joined the company’s research division as vice president of client insights and content partnerships research. In this newly-developed role, Hritzuk will oversee research strategy and data analysis in support of Turner Incite, the company’s core intelligence platform for advertising sales. As a critical partner to the Client Strategy & Development and Content Partnerships teams, Hritzuk will harness research and analytics to help make recommendations to clients based on an insight-driven selling approach. She will also develop research strategies designed to quantify the value of the company’s next-generation capabilities, including Turner Native Plus and Launchpad, as well as cross-Turner integrated marketing campaigns. Based in New York, Hritzuk reports to Howard Shimmel, chief research officer of Turner.
“We are investing in the people and innovations that better enable our ad sales division to share dynamic insights with clients to ultimately drive stronger ROI with our partners’ campaigns,” said Shimmel. “Natasha is a proven leader with a background rich in digital and brand research experience. Her thoughtful approach to our industry and many accomplishments will lend well to building out this new role and collaborating with our larger research team.”
Previously with Microsoft as head of global consumer insights and research, Hritzuk led many of the innovative new strategies, products and content development streams within the company’s advertising and monetization division. Most recently, Hritzuk executed research that informed new directions in consumer and monetization strategy, including data strategy, media and technology product offerings, as well as marketing and sales strategy. She played a key role in supporting advertising revenue through the development of pioneering custom measurement and insight offerings, integrating multiple data sources to provide new ways to plan and measure content and media. In addition, Hritzuk launched the company’s inaugural Thought Leadership program, which evolved into a digital education program to help customers understand how to optimize their digital media strategy.
Prior to joining Microsoft in 2010, Hritzuk was the head of category and consumer insights at General Mills UK & Ireland, where she recruited and developed an award-winning team of consumer and category insight managers. Before her time at General Mills, she specialized in branding and communications research at Wirthlin Worldwide.
Hritzuk’s work has been included in several industry publications, and she is the co-author of the recent book Multiscreen Marketing: The Seven Things You Need to Know to Reach Your Customers across TVs, Computers, Tablets, and Mobile Phones (Wiley: 2014).
Hritzuk has a Ph.D. from Columbia University in political science, with a political behavior and public opinion focus. She currently resides in New York City.
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