Turner Broadcasting and Sesame Workshop Launch First-of-a-Kind Show in India
Tuesday, May 19, 2015
- ‘Chamki ki Duniya’ airs on POGO -
HONG KONG (May 19, 2015) – Turner Broadcasting and Sesame Workshop, the non-profit educational organisation, announce the launch of Chamki ki Duniya. The new preschool educational series airs on Turner’s kids’ channel POGO on weekdays at 8:30am.
Chamki ki Duniya is the second venture between Turner and Sesame Workshop. Previously, both companies had partnered to create five seasons of Galli Galli Sim Sim, the Indian adaptation of the popular American series, Sesame Street. Inspidea, an animation studio in Kuala Lumpur, has been commissioned for the animation of the series.
Commenting on the launch, Mark Eyers, Chief Content Officer – Kids Networks at Turner International Asia Pacific said, “Chamki ki Duniya is a unique show that not only will be the first completely animated series by Sesame Street, but will also encourage social and emotional development of children in a narrative that is fun and entertaining. Turner has always believed in setting benchmarks for creating innovative and engaging content. With the largest portfolio of local content in the kids’ genre, we strive to create content and characters that resonate with children.”
Chamki ki Duniya takes young viewers on a journey with five-year-old Chamki, an adventurous and inquisitive schoolgirl, anxious to learn more about the world. A warm, sensitive and friendly girl, Chamki is always surrounded by her group of friends from the galli, who love playing games, making music and solving mysteries around them. Chamki ki Duniya addresses topics such as early literacy, creative thinking and reasoning, family and community life, healthy habits, appreciating cultural plurality and many more via compelling and humorous stories, music and art. The series is targeted towards children between two and six years of age.
“It’s wonderful to work with Turner and Inspidea to bring the beloved Chamki Muppet to kids and families in this beautiful new animation,” said Sashwati Banerjee, Managing Director, Sesame Workshop in India. “Being smart means knowing so much more than letters and numbers. Chamki ki Duniya’s curriculum is designed to engage the whole child and seeks to help kids grow smarter, stronger and kinder.”
Andrew Ooi, Managing Director of Inspidea said, “We are delighted to have partnered with Turner and Sesame Workshop in producing this path breaking series that aims to subtly and humorously educate children. After detailed research and development with Turner and Sesame Street, we created a visual style for Chamki Ki Duniya which is charming yet playful that can resonate with Indian audiences and be culturally relevant.”
Chamki ki Duniya is sponsored by MetLife Foundation as part of its global “Dream, Save, Do: Financial Empowerment for Families” campaign. Part of the content in the series is intended to improve knowledge, language and strategies on financial literacy and increase the dialogue between parents and children to help them make informed choices around spending, saving and sharing to help them realize their financial and non-financial goals. Parents and children are also encouraged to upload their stories and share their dreams and aspirations as part of the campaign on the Dream Wall available on www.galligallisimsim.com/saving.
ABOUT SESAME WORKSHOP
Sesame Workshop is the non-profit educational organization behind Sesame Street which reaches 156 million children across more than 150 countries. The Workshop’s mission is to use the educational power of media to help children everywhere grow smarter, stronger, and kinder. Delivered through a variety of platforms, including television programs, digital experiences, books and community engagement, its research-based programs are tailored to the needs of the communities and countries they serve. For more information, visit us at www.sesameworkshop.org.
ABOUT GALLI GALLI SIM SIM
Galli Galli Sim Sim is the Indian adaptation of Sesame Street that aims to facilitate young Indian children's basic academic and life skills, while celebrating India's rich cultural diversity, in order to promote their overall cognitive, socio-emotional and physical development. Since its debut in 2006, Galli Galli Sim Sim, the television series, has been watched by over 100 million children on national cable channels-Pogo and Cartoon Network and national public broadcaster-Doordarshan. Its educational messages are extended through a radio program aired on All India Radio and community radio stations, extensive community outreach, and applications on new and emerging media such as cell phones and internet. Recently we have entered the school education space through the launch of Sesame Street Preschools whose curriculum and methodology integrates hands-on project-based learning, with creative approaches to foster critical thinking and problem solving, laying a strong foundation to promote lifelong learning. For more information please visit www.sesameworkshopindia.org, www.galligallsimsim.com and www.schoolhouse.in
Catering to the generation of kids who bounce higher, play smarter, think louder and dream bigger, POGO is Turner's only-for-India kids’ entertainment network that was launched on January 1, 2004. POGO is amongst India’s leading kids’ channels featuring animated and live action content spanning multiple genres from comedy and art to games and curiosity. www.pogo.tv is a hugely popular and highly interactive kids’ website with exciting content such as online games, exclusive applications, video-on-demand, message boards and mini-sites of popular shows on POGO.
ABOUT TURNER BROADCASTING SYSTEM ASIA PACIFIC
Turner Broadcasting System Asia Pacific, Inc. creates and distributes award-winning brands throughout Asia Pacific. In the region, Turner runs 49 channels in 13 languages in 38 countries, including CNN International, CNNj, CNN, HLN, Cartoon Network, Adult Swim, Boomerang, POGO, Toonami, World Heritage Channel, Warner TV, Oh!K, Turner Classic Movies, truTV, WB, MondoTV, TABI Channel and HBO in South Asia. Turner also manages distribution for HBO Defined and HBO Hits in India. Turner is a Time Warner company.
Inspidea Sdn Bhd is a digital animation company that believes having fun can change the world for the better. We are an imaginative group of people who can create and share compelling shows that entertain and inspire. Our plan is ambitious: to rule the world through animation domination! We can imagine, create and share our way to global control because we are pre-producing, producing and distributing everything ourselves. How do we know we will succeed? Our shows are so good, even a goldfish can’t forget about them! In 2006, our show Mustang Mama Football Fever nabbed an award for Best of Media & Entertainment from APICTA in 2006. Inspidea was also one of the producers of Pet Squad which was nominated for a BAFTA Children’s Award in 2011.
ABOUT METLIFE FOUNDATION
MetLife Foundation was created in 1976 to continue MetLife’s long tradition of corporate contributions and community involvement. Since its founding through the end of 2014, MetLife Foundation has provided more than $650 million in grants and $70 million in program-related investments to organizations addressing issues that have a positive impact in their communities. Today, the Foundation is dedicated to advancing financial inclusion, committing $200 million to help build a secure future for individuals and communities around the world. To learn more about MetLife Foundation, visit www.metlife.org.
For further information, please contact:
James Moore, Turner International Asia Pacific, James.Moore@turner.com | +852 3128-3720