Turner Classic Movies (TCM) Launches TCM Wine Club
Tuesday, October 27, 2015
Turner Classic Movies (TCM) Launches TCM Wine Club To Help Consumers Discover Wine Through The Lens Of The Movies
TCM, Direct Wines and Wines That Rock Partner to Deliver Originally Produced and Expertly Selected Exclusive Wines from World Renowned Vineyards
Atlanta, GA (October 27, 2015) – Turner Classic Movies (TCM) today announced the TCM Wine Club, a new venture which curates originally produced wines inspired by classic films as well as expertly selected varietals from renowned vineyards around the globe – all with the convenience of home delivery. TCM has partnered with Direct Wines, specialists in direct-to-consumer wine partnerships, as well as Wines That Rock, the pop culture wine company behind classic Rock ‘n’ Roll-influenced wines and more, to create an exclusive club for film buffs and wine enthusiasts alike.
As part of the inaugural offer, new members will receive fifteen special bottles including the first-ever release of Café Zoetrope, a custom-crafted red from the Francis Ford Coppola Winery. Members will also enjoy True Grit Limited Edition Zinfandel along with The Essentials Cabernet Sauvignon – the first in a series of single-varietal wines, specifically curated for TCM Wine Club members, to showcase the world’s great grapes.
Each quarter thereafter, club members will receive twelve bottles encouraging a journey of discovery around the world, which include movie-themed wines handpicked by TCM Wine Club experts. All cases will be accompanied by detailed background notes on each wine and suggested movie pairings.
“We are always looking for new and exciting brand extension opportunities and are thrilled to partner with Direct Wines and Wines that Rock to bring our fans additional classic film lifestyle experiences,” said Jennifer Dorian, General Manager at TCM. “TCM at its core is a curator of movies, and with the TCM Wine Club we can be an authentic source for wine and movie pairings.”
“The TCM Wine Club puts a fresh and fun spin on wine clubs – creating a totally unique experience of exploration. TCM has a great tradition of curating the best cinema for us all to enjoy. Now the TCM Wine Club will extend that tradition by bringing together a formidable team of wine experts to guide its members through the world of wine, but always through the lens of film. Pairing expertly sourced wines together with must-see cinema will highlight the joy of discovery for both movie and wine lovers alike,” added Howard Jackowitz, Co-Founder of Wines That Rock, LLC.
TCM Wine Club will debut with a special offer of $79.99 (plus $19.99 for shipping) for the first quarter shipment – a savings of over $100. The club is fully customized, with future selections tailored to each member’s personal tastes. There is a 20% savings on all future cases and a 100% guarantee on every bottle shipped, so members only ever pay for wines they love. For more information and to view a wine TCM Wine Club overview with TCM host Ben Mankiewicz, please visit TCMWineClub.com.
The TCM Wine Club deal was brokered by Parham Santana, the Brand Extension Agency.
About Turner Classic Movies (TCM): Turner Classic Movies (TCM) is a Peabody Award-winning network that presents great films, uncut and commercial-free, from the largest film libraries in the world. TCM, which is available in more than 85 million homes, features the insights of hosts Robert Osborne and Ben Mankiewicz, plus interviews with a wide range of special guests. Currently in its 21st year as a leading authority in classic film, TCM offers critically acclaimed original documentaries and specials; film series like The Essentials hosted by Robert Osborne and Sally Field, and Friday Night Spotlight; and annual programming events like 31 Days of Oscar® in February, Summer Under the Stars in August and TCM Movie Camp during the summer. TCM also connects with movie fans through such events as the annual TCM Classic Film Festival in Hollywood and the TCM Classic Cruise, as well as through the TCM Classic Film Tour in New York City and Los Angeles. In addition, TCM produces a wide range of media about classic film, including books and DVDs, and hosts a wealth of material online at tcm.com and through the Watch TCM mobile app.
TCM is part of Turner Broadcasting System, Inc., a Time Warner company. Turner Broadcasting creates and programs branded news; entertainment; animation and young adult; and sports media environments on television and other platforms for consumers around the world.
About Direct Wines, Inc.
Direct Wines, Inc. (Direct Wines) is the leading Service Provider in the direct-to-consumer wine industry. Its mission is to work with licensed wine retailers to help consumers discover wines they will really enjoy. Direct Wines provides a range of services to wine retailers including access to national brands such as Virgin Wines and Laithwaite’s Wine. Services also include marketing planning and execution, logistics support for distribution management, customer service support and regulatory compliance. Direct Wines offers scalability and economies that individual licensed retailers would struggle to deliver alone.
About Wines That Rock, LLC:
The founders of Wines That Rock, LLC have been at the forefront of bringing pop culture wine to fans for decades. Originally born out of a passion for music and wine, Wines That Rock, LLC launched its namesake collection of classic wines influenced by the spirit of Rock ‘n’ Roll. Further bridging the gap between the arts and wine, Wines That Rock, LLC has launched the highly acclaimed Fifty Shades of Grey Wine and Downton Abbey Wine collections. Working together with brand owners such as NBC Universal, The Rolling Stones and many others, Wines That Rock specializes in bringing new and exciting wines to market. With over 35 years of Rock ‘n’ Roll experience, Wines That Rock, LLC promotes, produces and markets their one of a kind wines to a global marketplace. http://www.winesthatrock.com/
Connect with Turner Classic Movies
Twitter: http://twitter.com/tcm | http://twitter.com/tcmpr
TCM Store: http://shop.tcm.com
Watch TCM app available for iOS and Android Platforms.
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