Turner launches the 1st Kids Hindi channel in MENA
Wednesday, May 11, 2016
Dubai, United Arab Emirates - May 10, 2016: With the growing demand for tailored content and the lack of a dedicated kids platform that caters to the large South Asian demographic, Turner, a division of Time Warner and parent company of Cartoon Network Arabic, has successfully launched its fourth flagship kids channel, Cartoon Network Hindi.
The channel is aimed at entertaining the significant number of children between the ages of 4 to 14 from the sub-continent residing in the region. Available in Hindi only, the new channel will include a line-up of popular Cartoon Network originals from Ben10, PPG, The Amazing World of Gumball, Adventure Time and many more in addition to popular Indian produced cartoon series that are also airing on Turner Channels in India.
“The launch of Cartoon Network Hindi continues to build on our popularity and position as one of the leading dedicated kids’ channels in MENA. It will be the first international cartoon channel available in Hindi throughout the region and we are proud to see it move into this newly developed chapter” said Tarek Mounir, Vice President and General Manager Middle East, North Africa, Turkey, Greece & Cyprus at Turner.
Taking into consideration the percentage of South Asian families residing in the UAE and other GCC countries, Turner will be the first broadcaster in the region to cater for this untapped kids market. Cartoon Network Hindi will be available as a pay TV channel on beIN (as Turner’s exclusive Direct to Home partner) and on E-Vision part of Etisalat and du in the UAE. As a testament to the importance of launching such a dedicated channel, New Boy - a prominent toy manufacturer and distributor – has also come on board as a key advertising partner.
Turner is now the only broadcasting network in MENA to offer dedicated kids channels in three different languages Arabic (through its free to air Cartoon Network Arabic), English (through Cartoon Network and Boomerang) and Hindi (through Cartoon Network Hindi). The addition of Cartoon Network Hindi is a part of Turner’s continued growth platform planned for the region.
About Turner International
Turner International operates versions of core Turner brands, including CNN, TNT, Cartoon Network, Boomerang and TCM Turner Classic Movies, as well as country- and region-specific networks and businesses in Latin America, Europe, the Middle East, Africa and Asia Pacific. It manages the business of Pay- and Free-TV-channels, as well as Internet-based services, and oversees commercial partnerships with various third-party media ventures; it teams with Warner Bros. and HBO to leverage Time Warner’s global reach. Turner operates more than 180 channels showcasing 38 brands in 35 languages in over 200 countries. Turner International is a Time Warner company.
For media enquiries please contact:
Marketing & PR Manager
Turner Broadcasting System Arabia FZ-LLC
Tel: +971 (0)4 446 7714
Ketchum Raad Middle East
Tel: +971 (0)4 425 8990