Turner partners with Korea's Tangent to launch Cartoon Network mobile game
Wednesday, September 21, 2016
SEOUL, KOREA (September 21, 2016) – Turner Asia Pacific will launch a new app called 'Adventure Time Run: The Ooo Expedition', created by game developer Tangent. It is the first time a Cartoon Network IP has been used as the complete landscape for a Korean-produced game. The release will first take place in Korea on September 21, with a regional rollout across Asia later in 2016, and finally in selected international markets in 2017.
The game focuses on the main characters Finn and Jake from Cartoon Network's global hit animated series Adventure Time, but also references the show's Princess Bubblegum, Marceline the Vampire Queen and BMO, who all reside in the dreamlike Land of Ooo and have a huge fanbase. The "run-style" gameplay adopts an innovative a character nurturing system and has social media integration with linked ranking ability.
Ron Lee, General Manager of Turner Korea, said: "This game is the first of a kind. Korea's gaming industry is hungry for new IP that can provide a global competitive edge, and Turner and Cartoon Network IPs already have a track record of popularity internationally."
He added: "Turner will be looking to secure further business with Korea's talented pool of game developers and partners. And through partnerships such as the one with Tangent, we will be actively growing our digital offerings in this market." Cartoon Network original IPs that will be prioritized in Korea are also The Powerpuff Girls, Ben 10 and We Bare Bears.
Tangent's CEO, Ben Byung-Eui Yoo, commented: “We expect 'Adventure Time Run: The Ooo Expedition' to garner a lot of interest from gaming fans in Korea. Adventure Time is a series with a solid base of fans both overseas and within Korea, and its diverse and unique world is a great environment for the project.”
He added: “As it is a game with a globally popular IP, we are confident that the game will find success not only in Korea but also in the global market.”
'Adventure Time Run: The Ooo Expedition' can be downloaded on mobile devices from the Google Play Store and the App Store from September 21. A number of events to mark the game's release are scheduled.
For media enquiries, contact:
Director of Communications, Turner Asia Pacific
+852 3128 3720 / James.Moore@turner.com
About Cartoon Network Asia Pacific
Cartoon Network, the number one kids’ channel in Asia Pacific, offers the best in original animated content including the multi-award-winning global hits Regular Show, The Amazing World of Gumball and Adventure Time and new comedy We Bare Bears. In 2016, the network welcomes back new series of popular franchises Ben 10 and The Powerpuff Girls. Cartoon Network is available in 31 countries throughout Asia Pacific and is currently seen in more than 88 million pay-TV homes. Internationally, it is seen in 192 countries and over 370 million homes, and is an industry leader with a global offering of the best in award-winning animated entertainment for kids and families, known for putting its fans at the center of everything by applying creative thinking and innovation across multiple platforms. Cartoon Network also reaches millions more through its websites, games and apps, including Cartoon Network Watch and Play and Cartoon Network Anything. Cartoon Network, sister company to Boomerang, POGO and Toonami, is a brand created and distributed by Turner, a Time Warner Company.
About Turner Asia Pacific
Turner Asia Pacific creates and distributes award-winning brands throughout the region, running 63 channels in 14 languages in 37 countries. These include CNN International, CNNj, CNN, HLN, Cartoon Network, Adult Swim, Boomerang, POGO, Toonami, World Heritage Channel, Warner TV, Oh!K, TCM Turner Classic Movies, truTV, MondoTV, TABI Channel, and HBO and WB in South Asia. Turner manages the business of Pay- and Free-TV-channels, as well as Internet-based services, and oversees commercial partnerships with various third-party media ventures; it teams with Warner Bros. and HBO to leverage Time Warner’s global reach. Turner Broadcasting System Asia Pacific, Inc. (“Turner Asia Pacific”) is a Time Warner company.