Pressroom

Turner Sports Exclusive Presentation of NBA All-Star 2015 Delivers Most-Viewed Sports Programs of Week & Significant Growth Across Digital Platforms

February 16, 2015

 

Turner Sports’ Exclusive Presentation of NBA All-Star 2015 Delivers Most-Viewed Sports Programs of Week

& Significant Growth Across Digital Platforms

 

New York Garners Highest-Ever Local Ratings in Turner’s History Presenting NBA All-Star Events

 

Turner’s NBA All-Star Coverage Combines to Deliver Gross Reach of More Than 150 Million Fans & More Than 25 Million Video Views Through Social Media Platforms

 

Live Streaming Coverage Across Digital Screens Up Double Digits Throughout Weekend

 

Turner Sports’ extensive coverage of NBA All-Star 2015 from New York delivered the highest-rated and most-viewed sports programs of the week and significant audience growth across digital platforms.  Turner Sports’ exclusive presentation of the 64th annual NBA All-Star Game from Madison Square Garden delivered an average of 7.2 million total viewers and a 4.3 U.S. HH rating, the top rated sports program of the week. 

 

One day earlier, TNT’s presentation of State Farm All-Star Saturday Night generated an average of 6.1 million total viewers and a 3.4 U.S. HH rating to garner the second most-viewed sports program of the week (trailing only Sunday’s NBA All-Star Game).

 

In New York, the telecasts sparked record-setting audiences for NBA All-Star weekend. The NBA All-Star Game simulcast on TNT and TBS earned an 8.8 locally, the highest rating in New York throughout Turner’s history televising the event.  State Farm All-Star Saturday Night netted a 7.2 local rating in NY, the highest on record for the event in the market.

 

Collectively, NBA All-Star Game and State Farm All-Star Saturday Night content published across Turner’s NBA on TNT and NBA TV accounts via Facebook and Twitter reached a gross audience of more than 150 million fans and followers and generated more than 25 million video views. Over the course of the weekend, NBA All-Star events airing across Turner networks were the most-discussed programming across all of television, according to Social Guide.

 

NBA All-Star content also propelled growth across live video streams, including Turner’s TVE platforms, with nearly a 90% increase for State Farm All-Star Saturday Night and more than 50% improvement for the NBA All-Star Game.

 

Source: Nielsen Media Research, Fast Nationals based on Live + Same Day data stream for television and Adobe Omniture Desktop and Bango Mobile for TVE live streaming for the dates of 02/14/2015 to 2/15/2015 compared to 02/15/2014 to 02/16/2014. Social source: Facebook Insights, Twitter Analytics.

 

 

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Media Contacts:

 

Sal Petruzzi, Turner Broadcasting System, Inc., at (212) 275-6897 or sal.petruzzi@turner.com

Nate Smeltz, Turner Sports, at (404) 827-4786 or nate.smeltz@turner.com