Jennifer Dorian Promoted to Executive Vice President, Turner Portfolio 360 Brand Strategy and General Manager of Turner Classic Movies and FilmStruck
Wednesday, May 10, 2017
Jennifer Dorian Promoted to Executive Vice President,
Turner Portfolio 360 Brand Strategy and General Manager of Turner Classic Movies and FilmStruck
Jennifer Dorian is being promoted to executive vice president of Turner Portfolio 360 Brand Strategy, a newly created position she will assume in addition to her current role as general manager of Turner Classic Movies (TCM) and FilmStruck. Dorian will now have a dual reporting structure into Coleman Breland, president of Turner Content Distribution and Turner Classic Movies, and Doug Shapiro, executive vice president and chief strategy officer at Turner.
In this newly created leadership position, Dorian will lead a company-wide initiative to identify new opportunities for revenue growth from 360-degree brand extensions across Turner networks, franchises, talent and characters. Working directly with brand managers, she will oversee a collaborative strategic planning process to formulate the strategy, vision and approach to launching new businesses in a coordinated effort across the portfolio, while providing support to the individual business units as they pursue innovative and profitable brand extensions.
Dorian will continue to oversee the day-to-day operations of TCM including all strategy, business development, marketing, branding, digital initiatives, programming and on-air campaigns for both brands, as well as the strategic planning, marketing and operations for subscriber growth and retention at FilmStruck.
“Jennifer is a branding expert with a great track record of turning creative ideas into real businesses and she has broad and deep relationships within Turner.” said Shapiro. “She’s perfectly positioned to work with brand managers across the Turner portfolio to develop innovative monetization opportunities and enhance the value of our key franchises.”
“Jennifer’s many accomplishments since assuming the role of general manager of TCM speaks volumes, and she has expertly navigated the rapidly changing industry to set TCM on a path for substantial growth,” said Breland. “As the leader who led the ideation, planning and execution of Turner’s first SVOD service in the U.S., her strategic thinking and expertise are invaluable to our company, and I’m confident in her ability to advance these businesses in 2017 and beyond.”
Dorian previously served as chief strategy officer for Turner Entertainment Networks, overseeing strategic business planning and brand identity development and image marketing for TBS, TNT, truTV and TCM.
Prior to joining Turner, she held leadership positions in marketing at The Coca-Cola Co., and Pizza Hut, Inc. Dorian holds a master of business administration degree from the University of Texas and a bachelor's degree from Emory University, and serves on the board of the Atlanta Beltline Partnership and the Path Foundation. She has been recognized by Women in Cable Telecommunications (WICT) with the Horizon Award as well as one of their Woman to Watch. She was also named as one of Brand Week Magazine’s “Brand Builders”.
Turner, a Time Warner company, creates and programs branded news, entertainment, sports, animation and young adult multi-platform content for consumers around the world. Turner brands and businesses include CNN/U.S., HLN, CNN International and CNN.com, TBS, TNT, TCM, truTV, Cartoon Network, Boomerang, Adult Swim, Turner Sports, Bleacher Report, FilmStruck, Super Deluxe, iStreamPlanet and ELEAGUE.