Melissa Chambless promoted to SVP brand marketing for TBS & TNT; Peter Sherman joins networks as SVP marketing strategy
Tuesday, May 10, 2016
Melissa Chambless Promoted to
Senior Vice President of Brand Marketing, TBS & TNT;
Peter Sherman Joins Networks as
Senior Vice President, Marketing Strategy
Executive Moves are Part of Ongoing Evolution for Networks' Marketing Team
TBS and TNT, divisions of Turner, are continuing the ongoing evolution of their marketing team with a pair of key executive moves and the formation of a new group focused on data-driven marketing solutions. On the executive front, Melissa Chambless has been promoted to senior vice president of brand marketing for TBS & TNT, and Peter Sherman is set to join Turner as senior vice president of marketing strategy for the networks. Both Sherman and Chambless will report to Michael Engleman, executive vice president of entertainment marketing and brand innovation.
This marks the latest move in TBS and TNT's marketing evolution, which began with Engleman's arrival at Turner in January. This year, the networks' marketing efforts have shifted to a new content-centric model with a focus on maintaining relationships between consumers and the brands, as well as between consumers and advertising partners.
"As we continue to reimagine TBS and TNT, we are also reimagining our marketing team," said Engleman. "Our goal is to connect with addressable audiences through an always-on approach that includes impactful, targeted messaging and innovative, contextually relevant creative executions. Peter and Missy have a wealth of experience and the kind of boundless ingenuity, knowledge and skills to lead our bi-coastal marketing teams as we face a growing host of more complex and interesting challenges."
Melissa Chambless, Senior Vice President of Brand Marketing, TBS & TNT
In her new role as senior vice president of brand marketing for TBS and TNT, Chambless is responsible for providing strategic and tactical leadership for network brands, marketing campaigns and communications in support of short- and long-term business goals. She helms several teams of marketing activation and media experts charged with the ideation, planning and execution of innovative advertising and promotional campaigns for a fast growing slate of TBS and TNT content, including original series, live events, and brand initiatives. In partnership with Marketing Strategy, Chambless will be charged with developing cutting-edge, consumer-centric solutions that bolster brand affinity and overall audience delivery. Her team will also be the marketing department's central communicators and collaborators with the various other network teams.
"One can work for a long time in this business and never come across someone with the sophistication, depth of knowledge and breadth of skill that Missy possesses," said Engleman. "She's truly a first-class marketer, and in my short time at Turner, she has become an invaluable colleague."
Chambless was named vice president of marketing for TBS and TNT in 2014, taking on responsible for all marketing endeavors in support of the networks' original and acquired programming, including such mega-hits as TNT's The Last Ship, The Librarians, Major Crimes and the record-breaking Rizzoli & Isles. More recently, she developed or oversaw campaigns for TBS's string of new comedy hits, including Full Frontal with Samantha Bee, Angie Tribeca and The Detour. Chambless is also responsible for marketing TNT's slate of new dramas, such as the upcoming Animal Kingdom, Good Behavior, Tales from the Crypt and The Alienist.
In 2012, Chambless was named vice president of marketing for TBS and TNT's unscripted programming, as well as Turner Classic Movies (TCM). In that role, she oversaw high-profile marketing and social media campaigns for such series as TBS's CONAN, the Screen Actors Guild Awards® and the annual TCM Classic Film Festival.
Chambless, who joined Turner in 2000, earned a bachelor's degree in marketing from Florida State University. She is a longtime member of Women in Cable Telecommunications (WICT) and of the Atlanta chapter of the American Marketing Association (AMA). In 2014, Variety named her one of "Hollywood's New Leaders" in the television arena.
Peter Sherman, Senior Vice President of Marketing Strategy, TBS & TNT
As senior vice president of marketing strategy for TBS and TNT, Sherman will be responsible for spearheading a consumer-centric strategic vision for how the networks' marketing team takes a growing slate of new content and products to market. He will helm a newly formed team of strategists and audience analysts in the development of data-driven solutions for growing brand affinity and content consumption across the networks' multiple platforms.
In partnership with the TBS and TNT research team, Sherman's group will explore evolving audience appetites, changing content consumption patterns and emerging technologies, as well as keen analysis of traditional advertising and promotion. Sherman will also collaborate closely with Chambless' brand marketing team to supercharge TBS and TNT advertising and promotional campaigns through state-of-the-art audience development techniques and innovative consumer campaigns.
"Peter's skills are perfectly formed for helping us as marketers and digital experts adapt to the demands of a changing media landscape," said Engleman. "He also happens to be great guy, and I'm thrilled to welcome him to Turner."
Sherman joins Turner after eight years at Google, where he was most recently the product marketing lead for YouTube Gaming. In his time at Google, he also launched Chromecast, Android TV and YouTube on TV, as well as the cornerstones of YouTube's monetization: TrueView ads, interest-based targeting and the homepage masthead. Before that, he had a career in advertising, managing the accounts for American Express, Miller, Pepsi, P&G and Wrigley's, to name a few.
Sherman earned a bachelor's degree in human geography from the University of Bristol, followed by an MBA from the IESE Business School. He is based in Los Angeles.
About TBS & TNT
TBS is basic cable's #1 network with young adults. Available across multiple platforms in 95 million homes, TBS features bold, original scripted comedies, including American Dad!, Angie Tribeca, The Detour and the upcoming Wrecked, Search Party and People of Earth. The network also presents exciting competition series, such asSeparation Anxiety and America's Greatest Makers. In late night, TBS is home to CONAN, starring Conan O'Brien, and Full Frontal with Samantha Bee. In addition, the TBS lineup includes popular comedy hits like Family Guy, The Big Bang Theory and 2 Broke Girls; blockbuster movies; and live coverage of Major League Baseball's regular and post-season play, the NCAA Division I Men's Basketball Championship and the brand new eSports gaming league.
TNT is one of cable's top-rated networks. Seen across multiple platforms in 94 million households, TNT is home to such original drama series asThe Last Ship, The Librarians, Major Crimes, Murder in the First, Rizzoli & Isles and the upcomingAnimal Kingdom, Good Behavior and The Alienist, along with a new horror block featuringTales from the Crypt. TNT is also the cable home to popular dramas like Castle, Bones, Supernatural andGrimm; primetime specials, such as the Screen Actors Guild Awards®, the Live Nation Music Awards and the iHeartRadio Music Awards; and championship sports coverage, including the NBA and the NCAA Division I Men's Basketball Championship.
TBS and TNT are divisions of Turner, a Time Warner company. Turner creates and programs branded news, entertainment, sports, animation and young adult multi-platform content for consumers around the world. Turner brands and businesses include CNN/U.S., HLN, CNN International and CNN.com, TBS, TNT, TCM, truTV, Cartoon Network, Boomerang, Adult Swim, Turner Sports, Bleacher Report, iStream Planet and ELEAGUE.