TBS’s Exclusive 2017 National League Division Series Coverage Scoring Increases Across All Platforms
Sunday, October 8, 2017
Network’s NLDS Coverage Averaging 3.2 Million Viewers, Up +14% Over 2016
Turner’s TV Everywhere Platforms Up 39% in Total Minutes Consumed
TBS’s exclusive presentation of the 2017 National League Division Series – the Chicago Cubs vs. Washington Nationals and Arizona Diamondbacks vs. Los Angeles Dodgers – has averaged 3.2 million total viewers through Saturday’s Game 2 coverage, an increase of 14% over last year’s comparable game telecasts. Additional highlights include:
NLDS on TBS Delivering Double-Digit Increases Across Key Demos
TBS’s NLDS coverage has garnered 11% growth among People 18-49 and a 14% increase in People 25-54 through the first two games of the series.
Saturday’s NLDS Viewership Up 41%
Yesterday’s NLDS Game 2 doubleheader on TBS averaged 3.1 million total viewers for a 41% increase over last year’s comparable LDS coverage airing on the network.
MLB Postseason Coverage Propels TBS to Win the Night
The MLB Postseason on TBS has propelled the network to win the night twice across all of cable television through Saturday.
Turner’s TV Everywhere Consumption Up 39%
Live streaming coverage of the MLB Postseason across Turner’s TV Everywhere platforms has generated 4.3 million minutes of consumption through Saturday, up 39% over last year.
Social Impressions via Bleacher Report’s MLB Twitter Handle Up 22%
Bleacher Report’s Twitter handle has tallied 12.3 million impressions for its MLB content through Saturday, up 22% over the same time period last year.
TBS’s exclusive coverage of the 2017 National League Division Series (NLDS) presented by T-Mobile will continue tomorrow, Monday, Oct. 9, with Game 3 between the Nationals and Cubs at either 4 or 5:30 p.m. ET, pending the outcome of today’s ALDS games. Tomorrow’s doubleheader will conclude with Game 3 between the Dodgers and Diamondbacks at 9 or 10 p.m. Pregame coverage will begin at either 3:30 or 4:30 p.m.
Source: Linear-Nielsen (STAR & Arianna). Live +SD Data. Online TVE Live Stream Starts-Users by Quarter Hour (rounded based on actual game time) from Omniture SiteCatalyst; Mobile TVE Live Stream Starts, Users based on Virtual Heartbeat from Omniture. Connected Devices are provided by Omniture Virtual Heartbeat. Total TV Minutes are based on Nielsen Live + SD with a 1 min qualifier.