TBS Delivering its Most-Viewed MLB Postseason Coverage
Sunday, October 11, 2015
TBS Wins the Night in Prime Time Across Cable Television All Three Nights
Live Streaming Across Turner’s TV Everywhere Platforms Up 46%; Social Media Impressions Up More Than 263% vs. 2014
TBS’ exclusive MLB Postseason telecasts are averaging 5.4 million total viewers through Saturday to deliver the network’s most-viewed coverage on record through the second day of the Division Series. The network’s postseason coverage is up 39% in total viewers over last year (3,875,000 total viewers in 2014), according to Nielsen Fast Nationals. TBS’ MLB Postseason telecasts – the National League Wild Card and NL Division Series (through Game 2) – have propelled the network to win the night in prime time across all of cable television each of the three nights, based on metered market ratings.
The MLB Postseason on TBS is also generating double-digit growth across all key demos including an increase of 25% in People 18-34, 40% in People 18-49, 19% in Men 18-34 and 37% in Men 18-49. This year’s corresponding 3.3 U.S. rating through five telecasts is up 32% over a 2.5 U.S. HH rating to date last year.
Saturday’s NLDS Game 2 doubleheader on TBS averaged 4.4 million total viewers to become the most-viewed second day of Division Series coverage airing on the network since 2007. Last night’s coverage is up 55% in total viewers (vs. 2,845,000) and 42% in U.S. HH rating (2.7 vs. 1.9) over last year’s comparable telecasts.
The Chicago Cubs vs. St. Louis Cardinals telecast is the most-watched Division Series game airing in the same television window since 2007, with the New York Mets vs. Los Angeles Dodgers registering the most-viewed Division Series game in its respective Saturday telecast window since 2010.
Highlights from Saturday night’s TBS coverage also include:
- Cubs vs. Cardinals averaging 4,608,000 total viewers and a 2.8 U.S. HH rating, increases of 104% and74% over the comparable game last year (Detroit/Baltimore – 2,261,000 total viewers; 1.6 U.S. HH rating).
- Mets vs. Dodgers generating an average of 4,211,000 total viewers and a 2.6 U.S. HH rating, up 23% and 16% respectively over an average of 3,414,000 total viewers and a 2.2 U.S. HH rating in 2014 (Royals/Angels).
- A 23.0 HH rating in St. Louis for Cubs vs. Cardinals, the highest rating for an LDS Game 2 in the market since 2004 (Cardinals/Dodgers – 34.7 rating), and a 14.9 in Chicago.
- The Mets vs. Dodgers telecast earning a 10.5 HH rating in New York, the top-rated metered market, and a 6.3 in Los Angeles.
Turner’s TV Everywhere platforms are also delivering significant increases for the postseason to-date including live streaming coverage up 46% in unique visits. Social media impressions for the MLB Postseason are up more than 263% collectively across Twitter and Facebook for Bleacher Report’s MLB social accounts when compared with the comparable coverage in 2014.
TBS’ exclusive coverage of the NLDS continues Monday, Oct. 12, with pivotal Game 3 showdowns in the respective best-of-five series (both currently tied at 1-1). If all four LDS games are necessary, TBS will televise NLDS Game 3 with the Cardinals visiting the Cubs, at 6 p.m., followed by Mets hosting the Dodgers at 8:30 p.m. MLB Postseason Pre-Game on TBS presented by Chrysler will begin at 5:30 p.m. If only three LDS games are necessary on Monday, the network’s schedule will feature Cardinals/Cubs at 4:30 p.m. and Dodgers/Mets at 8 p.m. with pre-game at 4 p.m.
Source: Nielsen Media Research, based on Live+SD Fast Nationals (10/10/2015 vs. 10/3/2014). Historical comparison ranking of all cable MLB game telecasts (Post Season) for dates: 10/04/07 – 10/07/15. DMA household ratings provided through Arianna. Online TVE Live Stream Starts, Users, Minutes by Quarter Hour (rounded based on actual game time) from Omniture SiteCatalyst; Live Stream Starts, Users, Minutes based on Quarter Hour from Omniture.
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