Warriors vs. Spurs Delivers NBA TV’s Most-Viewed Telecast of All Time
Monday, April 11, 2016
Last Night’s Warriors/Spurs Telecast Averages 2.6 Million Total Viewers;
Cable’s Highest-Rated Sports Program of the Night
NBA App Garners Regular Season Single Day Record for Unique Visitors
Sunday’s Social Media Video Views for NBA TV, NBA on TNT and NBA.com Accounts on Facebook and Twitter +130%
Last night’s NBA TV telecast featuring the Golden State Warriors and San Antonio Spurs generated an average of 2.6 million total viewers to become the network’s most-viewed telecast of all time (regular season and playoffs). The game telecast – peaking with an average of 3.7 million total viewers from 9-9:15 p.m. ET – registered cable television’s highest-rated sports program of the night, based on metered market delivery.
Viewership for Sunday’s telecast was up 78% when compared to the previous all-time mark, set earlier this season for Spurs/Warriors which delivered an average of 1.4 million total viewers (January 25).
Domestically, the NBA App garnered 939,000 daily unique visitors yesterday, the most ever for a single day during the NBA regular season.
Social media content published across NBA TV, NBA on TNT and NBA.com accounts on Sunday generated more than 35 million social impressions, 57% higher than the comparable day last year. Overall, the social media platforms netted 2.4 million video views, up 130% over the same day last year.
NBA TV’s live game coverage continues tonight, Monday, April 11, with a doubleheader featuring a rematch of last year’s Eastern Conference Finals – the Cleveland Cavaliers and LeBron James visiting the Atlanta Hawks and Jeff Teague at 7 p.m. – followed by the Sacramento Kings and DeMarcus Cousins visiting the Phoenix Suns and sharp-shooting rookie Devin Booker at 10 p.m.
About NBA Digital
NBA Digital is the NBA’s extensive cross-platform portfolio of digital assets jointly managed by the NBA and Turner Sports including NBA TV, NBA.com, the NBA App, NBA LEAGUE PASS, WNBA.com and NBADLEAGUE.com.
Source: Nielsen Media Research, based on Live+SD Fast Nationals, for date 04/10/16 compared to historical NBA TV games and final season averages. DMA household ratings provided through Arianna. Facebook Insights, Twitter Analytics. Adobe Analytics (4/10/16 data).