Will Funk is executive vice president of property marketing and corporate partnerships for Turner Sports. Within this leadership role, Funk oversees sponsorship sales development and integration across Turner Sports’ portfolio of leading brands and league partnerships, including Bleacher Report, ELEAGUE, the NBA, NCAA, MLB and PGA. Based in New York, he reports to Jon Diament, executive vice president, Turner Sports Ad Sales.
Promoted to this newly-created position in 2016, Funk is responsible for driving revenue growth through alternate marketing channels that include licensing, branded content, marketing rights, experiential fan events, and in-store opportunities. With multi-platform coverage spanning NBA All-Star Weekend, the NBA Playoffs, MLB Playoffs, NCAA Men’s Basketball Championship, PGA Championship, esports championships and more, Funk and his team are devoted to building out thoughtful marketing activations that deeply engage fans at all touchpoints of their experience.
Since joining Turner Sports fifteen years ago, Funk has spent his time within various sponsorship leadership positions with a keen focus on building out robust activations for partners that drive valuable ROI. He has played a critical role in expanding the suite of brands that make up the NCAA Corporate Champion and Partnership program, with nearly double the amount of brands on board since Turner aligned with the NCAA and CBS in 2010. He also led the way with building out new multi-platform environments for brand activations around NBA marquee tentpoles like All-Star Weekend and Opening Week, and has been instrumental in launching new official marketing partnership programs for Turner’s new esports league ELEAGUE.
Prior to joining Turner, Funk was Senior Director of Global Media Programs at the NBA where he was responsible for all domestic media sales as well as marketing partner business development. While at the NBA, he pioneered new revenue generating promotional partnerships with advertisers and the league's television partners. He also worked at Madison Square Garden as an account manager where he was responsible for ad sales and marketing partnerships across MSG, Fox Sports New York, Knicks, Rangers and Radio City Music Hall.
Funk was recently elected to the Board of the Atlanta Tip-Off Club, which is responsible for awarding the Naismith Trophy annually to the Men’s and Women’s College Basketball Players of the Year. He received his Bachelor of Arts degree from Bucknell University.
Turner Sports, a division of Turner, Inc., is an industry leader in televised and online sports programming, airing championship-level sporting events on TBS, TNT and truTV, and managing some of the most popular sports sites on the Internet. Turner Sports’ television lineup includes the NBA, Major League Baseball, the NCAA Division I Men’s Basketball Championship and professional golf. The company’s digital portfolio includes Bleacher Report, NCAA.com and March Madness Live, and PGA.com, as well as an accompanying collection of mobile websites and connected device apps. Turner Sports and the NBA also jointly manage NBA Digital, which includes NBA TV, NBA.com, NBA LEAGUE PASS, NBA Mobile, the NBA Game Time App, NBADLEAGUE.com and WNBA.com.
Turner Ad Sales monetizes the company's portfolio of leading entertainment, kids, news and sports properties through advertising and brand activations. Attracting a wide-scale audience of diverse consumers, the collection includes leading media brands CNN, HLN, Great Big Story, TBS, TNT, truTV, Cartoon Network, Boomerang, Adult Swim, Bleacher Report and Turner Sports' high-profile coverage of the NBA, MLB, NCAA, PGA and ELEAGUE. In addition, the company has digital sales partnerships with the NBA, NCAA and PGA.
Turner, a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.