Pablo Zuccarino Promoted to SVP & GM, Cartoon Network, Boomerang and Tooncast Latin America
Pablo Zuccarino has been upped to Senior Vice President and General Manager for Turner Latin America’s powerful Kids portfolio. In his new role, Pablo will be in charge of all aspects of Turner’s Kids brands in the region, including programming, digital strategy, marketing, business and operations, reporting to Whit Richardson, President of Turner Latin America.
Known for his passion and deep knowledge of the children’s media landscape, Zuccarino has established his imprint on Turner’s Kids brands with a winning multiplatform strategy centered on the fan. Under his leadership, Cartoon Network was in 2017 the #1 cable network among kids and the general cable audience in Latin America, for the fourth consecutive year. Closely following children’s media consumption habits, Zuccarino has evolved the brand beyond linear, implementing a well-thought digital content strategy, developing new products, like the new streaming service Cartoon Network Já!, and generating new business opportunities.
Whit announced the promotion, saying: “Pablo has been a game changer in the Kids space since he first joined Turner in 2004. His long-standing “fan-first” approach to our Kids offerings has played a key role in our ongoing success.”