The Powerpuff Girls at Pitti Bimbo for Kids’ Evolution
Following the ensemble of new fashion partners assembled for The Powerpuff Girls in 2017, Cartoon Network adds another great collaboration to the portfolio – this time with international children’s wear trade fair, Pitti Bimbo. The event took place in Florence, Italy on 18th – 20th January 2018 and marked one of the first events to celebrate the 20th anniversary of the iconic Powerpuff Girls.
On display at Pitti Bimbo was a collection of The Powerpuff Girls “Mini-Me” concepts created by well-known young designers, The Dots, I'm Isola Marras by Efisio Marras, Bad Deal and Core Sine Labe Doli; these were selected and coordinated by Italian fashion designer Alessandro Enriquez. Each designer has created a capsule collection inspired by the super-cute, super-powered sisters with items ranging from t-shirts and dresses to handbags and accessories.
Johanne Broadfield, VP of Cartoon Network Enterprises EMEA said: “The Powerpuff Girls is one of the most enduring Cartoon Network brands of all time and continues to resonate strongly with fans across the globe. It’s also proved to be a brand that inspires designers and we’re excited to be partnering with Pitti Bimbo to cement the girls as fashion icons for 2018 and beyond.”
The partnership builds on a strong line-up of global and regional fashion collaborations, including Moschino, Fyodor Golan, Bizuu, Saucette and Raisa&Vanessa, who have created collections inspired by The Powerpuff Girls over the past few years.
The event also received fantastic international press coverage and exposure.
This event was also a success with great thanks to the consistent collaboration between the EMEA regional teams.