TCM: Powered by Movies Cements its Place in the Hearts of Africans
On the 8th of February 2018, TCM hosted the TCM Switch Up event in Johannesburg, South Africa, to celebrate the new Turner and sales representative Mediamark partnership and the channel’s unique positioning in Africa. The event offered 200 guests including influencers, media, trade and platform partners a unique and immersive experience into the world of TCM.
The venue, located in the heart of Johannesburg was decked out with modernised TCM branding and throughout the night, guests could participate in a number of TCM activations; A ‘Rocky’ style boxing ring allowed guests to fight like a hero, zombies flooded the venue to recreate the scene in Will Smith’s ‘I am Legend’, a live theatre experience where Spartan solders blasted through a ‘300’ branded wall, a Mad Max race car area which allowed guests to jump into the hot seat and get competitive with fellow guests… The guests could also pose in a Glam-Cam, for memorable images from the event, and participate in a Facebook movie quiz. With all this and much more, the action did not stop for the entire night.
Since TCM Africa rebranded in to the “American blockbuster channel”, the channel has been offering audiences qualitative American blockbusters that trigger viewers' emotions. The unique positioning, highlighting TCM’s heightened response to the needs of African audiences, has worked wonders for the channel across the African continent.
This year promises to pack a mean punch as TCM presents its 2018 line-up. Viewers will be spoilt for choice with carefully curated programming as titles such as Abraham Lincoln: Vampire Hunter, Blade Runner, I Am Legend, Life of PI, Million Dollar Baby, Rush Hour, V for Vendetta, Spawn & many more hit the screen.