Turner and Snapchat Expand Partnership with Portfolio-Wide Content, Distribution & Advertising Deal
December 7, 2016
Today, Turner and Snap, Inc. announced a wide-ranging partnership that expands the collaboration between the two companies by bringing new brands to Snapchat’s Discover platform, extending live coverage of Turner’s premium sports events, and working with several Turner brands to develop Snapchat shows. The deal encompasses content, distribution and advertising centered around Turner’s leading portfolio of networks, programming, events and brands.
Turner will work with Snap to develop original shows from its buzzworthy series and brands such as TBS, Adult Swim, truTV, Great Big Story and Super Deluxe.
Bleacher Report will launch a Discover Channel in the U.S., comprised of videos, images, animations and graphics covering the top stories in sports each day. The new Bleacher Report channel builds off its existing portfolio of popular international Discover Channels and launches on Jan. 4, 2017.
Additionally, the agreement continues to leverage Snapchat’s immersive Live Stories with expanded coverage of Turner’s premium sports content, including the NCAA Division I Men’s Basketball Championship and the PGA Championship.
Turner and Snapchat will collaborate on the advertising front by developing exclusive experiences so brands have the opportunity to engage with younger audiences using immersive ad capabilities within Live Stories and Shows as well as full-screen creative advertising opportunities on the Discover Channels.
"This deal marks the latest strategic move for Turner to innovate within the digital arena and provide complementary viewing experiences for a younger, mobile-centric audience," said David Levy, president of Turner. "Snapchat is a powerful outlet to directly connect with the millennial generation and perfectly aligns with our portfolio-wide strategy to engage with audiences at every touch point."
Read the full press release here.