Turner EMEA announces its first kids OTT service, with Nordic launch of Toonix
19 June, 2018
Turner EMEA has announced its first-ever direct-to-consumer kids OTT service, with the launch of the Toonix app across the Nordic region later this summer. The new ad-free service caters to kids (ages 3-12) and their families, offering some of the most popular shows and movies. Through curated content and fun features, this direct-to-consumer app has been designed with kids in mind and offers them a bespoke user experience, enhanced with the addition of a variety of engaging games for them to play in a safe environment.
In the Nordics, the Toonix brand launched in 2017 as a branded kids section in the HBO Nordic service, free to their subscribers. Alongside this partnership, Turner will now be launching the Toonix app as a direct-to-consumer service in the Nordic markets.
Besides games, Toonix will offer kids instant and on-demand access to more than one thousand hours of curated content from Cartoon Network, Warner Bros. Animation, third party and local acquisitions. Programming highlights will for instance include: Adventure Time, Teen Titans Go!, Peppa Pig, The Amazing World of Gumball, Scooby-Doo, Barbapapa, Masha & the Bear, Bamse & the City of Thieves and Lego Batman: The Movie - DC Super Heroes Unite.
For the full press release, click here.