Turner Mexico Upfront: Move Forward. Move Now.
Turner Mexico packed the house at their recent Upfront presentation: Move Forward. Move Now. With appearances from top executives and talent, the event was all about how Turner is leading the transformation of the media industry, forward and now. And we certainly got the crowd moving with an appearance by reggaetón phenom Sebastián Yatra!
Mexican actress and star of TNT original production Rosario Tijeras, Bárbara de Regil kicked things off and introduced event host Sharon Zyman, GM and VP of Ad Sales, Turner Mexico. Sharon charted the company’s evolution into a “fan first” powerhouse that combines an unmatched linear portfolio with innovative digital offerings. She emphasized the potential impact of proprietary data-driven advertising platforms Launchpad and Targeting Now, setting the stage for a panel discussion later in the program.
Sharon then presented Turner Latin America President Whit Richardson to the crowd. Whit reiterated the company’s strong commitment to further developing the local market, recognizing Mexico as a hub for vibrant creativity, and avid creators / consumers of content.
Team Turner continued the presentation, with senior executives unveiling an aggressive slate of original productions, live event franchises, top-tier acquisitions, digital fandoms and ground-breaking analytics tools. Speakers included:
Tomás Yankelevich, EVP and Chief Content Officer, General Entertainment, Turner Latin America
Jaime Jiménez, Content Director, Cartoon Network, Boomerang and Tooncast, Turner Latin America
Carmen Aristegui, Host, Aristegui, CNN en Español
Wes Chaar, Senior Vice President, Analytics, Data & Decision Sciences, Turner Ignite
Oscar Rondon, Vice President, Data and Analytics, Turner Latin America
Based on the positive press coverage and comments from the more than 200 attendees representing clients, agencies, journalists and VIPs, Move Forward. Move Now. was a smash success!