Adult Swim Snapchat Filter
November 9, 2016
Just in time for Halloween, Adult Swim partnered with Snapchat to create a custom filter to promote the third season of Your Pretty Face is Going to Hell. The filter, live for 24 hours, was viewed more than 50M times and reached more than 2/3rds of U.S. Snapchatters. Some noteworthy snappers included Conan O'Brien and Kylie Jenner.
Adult Swim’s original series Your Pretty Face Is Going to Hell, a live-action workplace comedy features Henry Zebrowski (Inside Amy Schumer, Wolf of Wall Street) as Gary, a kind hearted demon working to stay out of trouble with his boss, Satan, played by Matt Servitto (Sopranos, Banshee). Special guests include the Antichrist, Hitler, and Dustin Diamond (“Screech”). Your Pretty Face Is Going to Hell is a Williams Street production co-created by Casper Kelly (Too Many Cooks).