If it's July (or January), it must be TCA
August 4, 2016
The following is a guest post from Kevin Little, PR Director, TBS & TNT:
In July, Turner lit up the Television Critics Association's Summer 2016 Press Tour with a stellar lineup of stars, producers and executives showcasing some of programming on tap for four of Turner's multiplatform brands – TNT, TBS, truTV and HLN.
For those who don't know, "TCA" (as it is usually referred to by industry insiders) is a twice-yearly event that happens in January and July, when approximately 200 television critics, bloggers and reporters from around the country hole up in a hotel for two exhausting weeks of presentations from all of the major broadcast and cable networks, along with the top subscription streaming services. These presentations typically include a look at upcoming programming, with sizzle reels, trailers clips, plus Q&A sessions with the stars and producers of the big new shows coming down the pipeline. Occasionally a network presentation will include an "executive session," giving TCA attendees the opportunity to grill network decision makers about programming and brand strategy. In addition, TCA features a variety of daytime and evening events, from barbecues to a day at the spa, all provided by participating networks.
At the Winter Press Tour in January, Turner showcased TBS and TNT for the first time since Kevin Reilly took over the networks. Reilly took the stage to introduce TNT's hot new drama Animal Kingdom and TBS's hilarious new comedies Angie Tribeca, The Detour and Full Frontal with Samantha Bee, the latter of which would go on to win the TCA Award for Outstanding Achievement in News and Information at the July Press Tour.
In July, Reilly returned to TCA to introduce critics to TNT's Good Behavior, starring Downton Abbey's Michelle Dockery; TBS's Search Party, with Arrested Development's Alia Shawkat; and People of Earth, starring The Daily Show's Wyatt Cenac, who got TCA buzzing by holding and even waving a large American flag during the session.
Not one to shy away from direct questions from a room full of tired, cynical reporters, Reilly agreed to participate in executive Q&A sessions at both the January and July Press Tours, giving him the chance to spell out his creative and strategic vision for TBS and TNT.
In addition to TBS and TNT's activities, Turner was represented at both the January and July by fast-rising network truTV. In January, truTV network head Chris Linn spotlighted the network's very first scripted comedy, the critically acclaimed hit Those Who Can't. And in July, truTV superstars Billy Eichner of Billy on the Street and Adam Conover of Adam Ruins Everything took the stage to talk about their shows and what to expect in the coming season.
Rounding out Turner's TCA presence this year were Cartoon Network, which served up a Powerpuff Girls-themed breakfast at the Winter Press Tour, and HLN, which introduced the hosts of its new daytime lineup – Robin Meade, Michaela Pereira and Erica Hill – at the Summer Press Tour.
Learn about TCA's Winter 2017 Press Tour: https://www.turner.com/pressroom/turner-spotlights-tnt-trutv-cnn-and-tbs...