Mobile World Live Says: “CNN and Turner Jump All Over Mobile”
November 17, 2016
Turner Chief Technology Officer Jeremy Legg and CNN Digital Technologist and Strategist James Prolizo recently joined a discussion at Mobility Live – where more than 1,000 technologists gathered in Atlanta to explore the key trends impacting the mobile industry across multiple sectors. The event was hosted by GSMA (organizers of Mobile World Congress) and the Metro Atlanta Chamber.
After the panel, Legg was interviewed about Turner’s mobile strategy and his views on cord cutting, virtual reality, augmented reality and more. Watch the 4-minute video.
Mobile World Live reported on the panel, quoting Legg “it is not realistic to believe consumers will cancel their pay TV cable subscriptions and consume all content on mobile, but that doesn’t mean mobile is not an essential way that the company gets itself ‘in front of eyeballs.’” He also says, “online properties like CNN gets the firm in front of audiences that would not traditionally be found through TV.”
With 100 million daily users of the CNN app, Prolizo said, “Videos and VR will play a big role in CNN’s strategy of putting content into the hands of the consumers, as people who are news junkies become ‘insane news junkies’ and want to ‘live the news.’”