New Research Proves the Effectiveness of Ads in TV & Premium Content

In today’s multi-screen, multi-device, multi-channel world, marketers face the increasingly daunting task of figuring out the best ways to target and reach their customers — both online and offline — to maximize sales and brand value, while seeking the best return on investment. As a result, the role TV plays continues to be a highly scrutinized topic.  

Given this ever-changing environment, how has the effectiveness of TV advertising been altered — and how should brands treat TV as a part of the overall mix of how they market themselves?  

Neustar, in a study we commissioned in partnership with Horizon Media, have published a new report gauging the effectiveness of TV advertising, in terms of reach, lift, ROI and efficiency when compared to a variety of other media channels.

Dollar for dollar, the report found that TV provides the most scale and delivers the highest return on ad spend from both a sales and awareness perspective. The report also found that TV continues to be the best vehicle to deliver a brands’ message to a large audience, and in a premium environment.

In short, the study found that while the way to view content continues to expand to new and exciting platforms, TV continues to lead the way.  

To read the full report, with more insights and details, click here