Playmaker Media & IStreamPlanet Expand Partnership To Deliver Best-In-Class Streaming To Sports Fans
January 12, 2017
2016 was an incredible year for digital video, and 2017 is predicted to be even better. Live streaming has become a focal point for brands, content creators and marketers as consumers continue to turn to mobile devices and other platforms to experience major live events in real-time – whether it’s music, news or sports.
The 2016 Rio Olympics is the perfect example as it was the biggest digital event in history. Over 19 days, more than 100 million unique users consumed 3.5 billion minutes of video, including a record 2.7 billion live minutes, more than all previous Olympics combined.
Behind that effort was Turner’s iStreamPlanet, a leader in large-scale, live event streaming, TV Everywhere Network simulcasts and OTT multiplatform solutions and Playmaker Media, a company owned by NBC Sports Group and operated by NBC Sports Digital.
This week, the companies announced they are expanding their partnership to serve a growing marketplace of businesses in need of best-in-class live streaming and video-on-demand solutions. These businesses include major sports leagues, professional team franchises, emerging leagues, regional and national sports broadcasting networks, the Olympics organization and other premium rights holders of live-event content.
Playmaker Media and iStreamPlanet have decades of live streaming experience and industry expertise between them, having delivered multiple Olympics and Super Bowls together. Separately, Playmaker streams the NFL, NHL, NASCAR, Premier League, and Triple Crown, among others, while iStreamPlanet streams NBA League Pass, ELEAGUE, and the upcoming NCAA March Madness 2017 tournament and 2017 PGA Championship. Now, the two companies will draw on the experience and expertise that they have respectively developed over years to stream even more high-profile sports events.
In addition to incredible sports content and dedication to creating fantastic viewing experiences, the partnership will deliver the technology and services for an end-to-end consumer experience, including signal acquisition, content management, rights enforcement, editorial workflows, live and video-on-demand streaming, advertising, e-Commerce, analytics, and customized application experiences on popular consumer devices.
Jeremy Legg, CTO of Turner, said “This partnership announcement represents another step in Turner’s strategy for iStreamPlanet to commercialize solutions and bring them to market in ways that are valuable for consumers and customers. We’re excited iStreamPlanet’s industry-leading cloud video streaming platform joined with NBC Sports Digital’s capabilities and success in digital sports streaming business – this will bring a new level of excellence to the market.”
Having worked with iStreamPlanet last year, NBC Sports Digital celebrated its best year ever, delivering 6.4 billion minutes of consumption for a record 15,000 hours of streaming coverage of more than 10,000 events. 2017 should be an interesting year for sports fans…
Want more info on iStreamPlanet? Read more.